Color Explosion: Sony Blows Up 18,492 Gallons of Paint to Promote New Television

Ever wanted to do something big–really big–with color?

Sony did. Two apartment buildings, one playground, 35 miles of copper wire, 1,472 explosives, and 18,492 gallons of paint.

Sony’s complete requirements for the 30-second spot: 70,000 litres (~18,492 gallons) of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters (~1,175 feet) of weld, 330 meters (~1,083 feet) of steel pipe, 57 km (~35 miles) of copper wire. They forgot to mention one clown.

Read more on Color Explosion: Sony Blows Up 18,492 Gallons of Paint to Promote New Television…

Ever wanted to do something big–really big–with color?

Sony did. Two apartment buildings, one playground, 35 miles of copper wire, 1,472 explosives, and 18,492 gallons of paint.

Sony’s complete requirements for the 30-second spot: 70,000 litres (~18,492 gallons) of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters (~1,175 feet) of weld, 330 meters (~1,083 feet) of steel pipe, 57 km (~35 miles) of copper wire. They forgot to mention one clown.

[via Wooster Collective]

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