Adobe AIR Takes Flight With New Logo

New AIR logo tries for originality, suggests the three major parts of the whole.

AIR, the Adobe integrated Runtime environment that has created great buzz amongst digital designers who want to integrate Flash, Flex, HTML and Ajax into cross-platform desktop applications, has had a complex identity history during its introductory stages.

Adobe is apparently addressing this, and debuted a logo. As announced at Mike Chambers’ blog here (which includes a link to download a vector version), it looks as thus:

Adobe AIR Logo

Creating the logo should have rather been challenge, as Chambers himself notes:

Part of this was due to the surprisingly complex process of designing and settling on a logo in the technology world. There have been quite a few times during the past year where we felt that we were close to having the final logo, only to then find out that it was just a bit too familiar to some other logo in the computer / internet / tech world.

We find we enjoy the logo. What do you think, readers?

15 November 2007