Pantone Increases Goe Support With New Products

It’s been almost a year to the day since Samuel John Klein and I covered the PANTONE® Goe system, a library of colors that was touted as larger and easier to produce than its ubiquitous older brother, the PANTONE MATCHING SYSTEM® most every designer uses today. My article on the releases has seen several comments since then, most of them with questions and criticisms:

  • “Pantone should provide CMYK equivalents… doesn’t they realize we still have to get approval from our clients?”—Lisa Skul
  • “What I find a little hard to grasp here is that they only provide RGB equivalents. Do they expect people to print in RGB? And is the ultimate goal to rule out CMYK printing to get a better work flow between screen and print?”—Sam
  • “Geo will still need the spot to process guide (now called color bridge) and the 4 color process guides in coated, uncoated and matte cant go away.”—Brad

Obviously a spot-to-CMYK guide needed to be produced, according to our readers. And Pantone has responded with the new GoeBridge color guide, which does exactly that. It will start shipping next month. Not only that, but the PANTONE Color Cue has been upgraded to version 2.1 and now carries all Goe color information including the CMYK equivalents. In other news, the ColorMunki Create product that I wrote about in March has now started to ship—for my article on the all-in-one color management device, click here!

Here’s the press release regarding GoeBridge and Color Cue 2.1:

PANTONE GoeBridge Empowers Users to Confidently Repurpose 2,058 Goe Colors for Multiple Media
Pantone Extends Goe System with GoeBridge coated and PANTONE Color Cue 2.1

CARLSTADT, N.J., Sept. 2, 2008 – Pantone, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced two new products that extend the PANTONE® Goe(TM) System – PANTONE GoeBridge(TM) coated and PANTONE Color Cue® 2.1. PANTONE GoeBridge lets creatives accurately visualize and evaluate how the more than 2,000 solid colors in the PANTONE Goe System will reproduce in CMYK on coated paper. By providing conversion formulas for CMYK, sRGB and HTML in a single guide, GoeBridge empowers designers to easily and confidently repurpose projects for multiple color spaces, saving valuable time and avoiding costly mistakes.

Additionally, Pantone began shipping PANTONE Color Cue 2.1, the latest version of Pantone’s award-winning, portable color identification device, which now includes the PANTONE Goe coated and uncoated libraries, as well as the CMYK values from GoeBridge. Both products enable designers to work with the same familiar PANTONE tools they’ve become accustomed to over the years with the PANTONE MATCHING SYSTEM®, and ensure consistent color across design workflows.

“One of the most frequently asked questions about the Goe Systemis when will there be a guide to accurately compare solid Goe colors to CMYK conversions,” said Richard Herbert, executive vice president and general manager of Pantone. “GoeBridge is exactly what designers have been asking for—the guide displays the closest possible CMYK match for each solid Goe color, preventing color surprises and expensive errors when clients try to print Goe colors in four-color process. We’ve also included sRGB and HTML data for repurposing colors for the Web, which make this an indispensible tool for a variety of design projects.”

“At Landor, the majority of our work centers on branding—where color is a critical component,” said John H. Bredenfoerder, design director at Landor Associates. “As designers, we never know what type of media a particular brand will touch, so for each project we develop a brand style book that includes the color conversions for print and Web reproduction to ensure repeatability and color consistency. GoeBridge will simplify color conversion and specification across the design process—regardless of the final medium.”

Pantone GoeBridge

The new PANTONE GoeBridge, a coated spot-to-CMYK conversion guide.

PANTONE GoeBridge coated

Although many PANTONE Goe colors can be successfully reproduced in four-color process, some cannot because of the inherent gamut limitations of process printing. GoeBridge displays all 2,058 Goe colors in a portable, fan guide format on coated stock alongside their closest four-color process equivalent. The CMYK values are provided for each process color and sRGB and HTML values are included for the solid colors, extending the guide’s multimedia capabilities to Web design.

The PANTONE GoeBridge coated guide is produced in a sustainable manner to meet certification standards set forth by the Forest Stewardship Council (FSC), an independent organization that promotes responsible management of the world’s forests. Products carrying the FSC label are certified to assure consumers that they come from forests managed to meet the social, economic and ecological needs of present and future generations (Certificate Code SW-COC-003183).

The guide is printed using ISO-certified inks on No. 1 grade, 100-pound text-weight coated offset stock.

Pantone ColorCue 2.1

The PANTONE ColorCue, now upgraded to 2.1.

PANTONE Color Cue 2.1

Color Cue 2.1 now features seven PANTONE Libraries including the complete PANTONE Goe System, both coated and uncoated. Users have access to more than 11,000 PANTONE Colors for use in the architecture, interior design, graphic design and printing and publishing industries. Color Cue 2.1 also includes a new LCD screen with configurable displays for easy viewing. The device records the last 30 colors measured for later reference and is powered by a standard nine-volt battery that lasts for thousands of measurements.

In addition to the Goe library, Color Cue 2.1 includes the PANTONE MATCHING SYSTEM for coated, uncoated and matte stock, as well as the PANTONE FASHION + HOME SMART Color System and the PANTONE PAINT + INTERIORS Color Libraries.

PANTONE Goe System

The PANTONE Goe System, announced in September 2007, is the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM in 1962. The System, bringing 2,058 new PANTONE Colors to market, is comprised of the PANTONE GoeGuide(TM), PANTONE GoeSticks(TM), myPANTONE(TM) palettes, an intuitive software toolset for palette creation, and now PANTONE GoeBridge.

Industry Support

The PANTONE Goe System libraries are accessible in ColorMunki(TM) Design and ColorMunki Create, part of the first family of jointly developed products from X-Rite and Pantone announced in March 2008. ColorMunki products offer users a digital counterpart to GoeBridge. The CMYK, sRGB and HTML simulations available in GoeBridge will be accessible within ColorMunki products to bridge analog and digital design. ColorMunki products offer GoeBridge users additional flexibility by providing CMYK simulations for a variety of papers and printing processes. Visit for more information.

The PANTONE Goe System is also supported by a number of industry leaders. Among those developing solutions to integrate the system into diverse workflows are Corel, EFI, HP, Xerox and Quark. Visit for a full list of partners.

To access Goe colors within Adobe® Creative Suite® applications, users can download the coated, uncoated and, starting in October, GoeBridge libraries free of charge at

Pricing and Availability

The PANTONE GoeBridge coated will be available in October 2008 for the introductory price of U.S. $99 ($129 SRP). PANTONE Color Cue 2.1 is available immediately for the introductory price of U.S. $299 ($349 SRP).

Available in coated and uncoated versions, the complete PANTONE Goe System, including the GoeGuide, GoeSticks and myPANTONE palettes software, is available for U.S. $499. The complete system, as well as individual products, can be purchased from the Pantone Web site at, or from select distribution partners including,, Pitman and xpedx.

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit