There was a time, not too long ago, when every phone call was answered with the word “Wassup!” Friend to friend, sibling to sibling, coworker to coworker and all points in between made this greeting as ubiquitous a phrase as “Got Milk?” and “Just Do It!” Advertisers the world over spend enormous amounts of time and money to come up with just the right group of words to invoke powerful meaning into their products. Many of these campaigns may seem like hocus-pocus, but there are some common rules to follow. When done right, the ad slogan you come up with could be one for all time.
Advertising/Design Goodness points us to an AskMen.com article listing the top ten ad slogans of recent memory. Though the list is short, each entry comes with liner notes describing the history of the slogan and invoking fond (or not so fond) memories of many pop culture icons.
Here’re few that could have been included (in no particular order):
Four friends greet each other in a series of Budweiser commercials first airing during the 2000 Superbowl XXXIV. Each one calls the other, surprising them with the loud greeting in the “True” campaign.
Just Say No!
When Nancy Reagan first uttered these words in the early 80s, parents and kids all over the world became aware of the D.A.R.E. program and its challenge to “Dare to keep kids off drugs.” The program and its slogans have since come under the scrutiny of many organizations — and found their way onto countless t-shirts of folks shirking the message — but the words themselves, if not always the meaning, carry on today.
Leggo My Eggo!
Since the 1960s this slogan has come to mean more than one’s vehement desire for private time with her favorite breakfast item and has expanded to encompass all things “mine!” If your friend grabs your pen, you yell “Leggo My Eggo!” and grab it back. When the dog runs off with the morning paper, scream “Leggo My Eggo!” while chasing him down the hall. While shopping for some shoes on sale and someone swipes the pair you were eyeing, huff “Leggo My Eggo!” as follow them to the counter.
I’m not a Doctor, but I play one on T.V.
Popularly attributed to an aspirin commercial from the 70s where a T.V. Doctor (Robert Young as Marcus Welby, M.D.) confesses to not being a legal physician while still promoting the effectiveness of a medicinal product to help alleviate pain. This phrase has been used so often that it’s now considered a journalistic cliche or snowclone , much like Pink is the new Black. You can even find variations of this phrase living in conversations at cocktail parties and at random encounters between strangers.
These are just a few advertising slogans from popular culture which come to mind. There are many, many more, so if you can think of any add them to the comments.