I recently wrote an article criticising the popular Mambo and Joomla! online content management systems for Designorati:Web Design. The responses to that article are an amazing illustration of the types of responses common to Internet discussions. Whether you care about Mambo or Joomla!, you should read the article and then the reader discussion following it. That discussion is a study in human debating habits.
In any Internet debate to which anyone attaches importance, one can be assured of the participation of two types of respondants:
Whether they agree or disagree, critical thinkers are the people who consider the discussion, debate facts, and actually advance the debate toward a conclusion that educates one or more participants (and occasionally leads to a change in the actual subject of the debate, as is the case with the discussion surrounding the Mambo CMS). Also included in this group are those who consider the facts and form an opinion based upon them, but who do not necessarily have any unique information or perspective to add to the discussion.
In the debate surrounding that article, I, as the initiator, as well as Ricofan, AMC, Colin Wills, and Samuel John Klein are the critical thinkers group. Ricofan, a member of the team responsible for effecting change relative to the points raised about the Mambo CMS, agreed with my article and the pro respondants, and has actually begun working toward fixing the concerns raised.
The other group that can be counted on to participate are Knee-Jerk Defensives. These are the people who have–or elect to create–an emotional investment in the subject under debate. Whether their emotional investment is warranted or not, they respond emotionally and without critical thought to defend or attack a subject they (reasonably or otherwise) feel is under attack. Because they approach the subject emotionally, they nearly always believe that all other participants are also emotionally vested in it.
Because they are so emotional, they are unable to consider the discussion or the facts raised logically and critically (according to Jung’s Transactional Analysis). As a result of that handicap and their belief that all participants in the debate as emotional as they, Knee-Jerk Defensives tend to speak in a juvenile manner regardless of their actual age. Indeed, respondants even tend to feed off one another.
Whether as a group or as individuals, their statements and responses relative to the debate always escalate through four stages:
1. The Nuh-Uh defense claiming one side of the debate “just doesn’t get it” or is simply wrong, although they cannot provide logical arguments backing up the accusation of error. Because of the common iteration that debate opponents “just don’t get it,” this type of response is often referred to as the “blind faith” or “cultist” arguing stance.
2. Deflection and Disinformation. The is the stage displaying the closest approximation to critical thought without actually being so. As demonstrated impeccably in the Joomla/Mambo article by the people identifying themselves as Hackwar and Iain Shaw, this stage of Knee-jerk Defensives’ discussion does typically mention or allude to the points of the debate, but does so as part of a deception designed to convince the casual observer that the points and discussion are about something else. Invariably, words and phrases are taken out of context and twisted to present an alternate meaning intended to divert or deflect from the actual meaning. Then, the points, with their crafted alternate meanings, are addressed by the individual. The result is answers to questions that were never asked or disproving points never raised. This is the disinformation characteristic of the stage.
Also common to the Deflection and Disinformation stage of Knee-Jerk Defensives’ arguments is the fixation on irrelevant subjects, such as typos or errors in syntax or facts unrelated to the discussion. Oddly, despite the fact that nearly everyone creates typos or language errors as a matter of course in using the various communication mediums of the Internet (e-mail, newsgroups, forums, blogs, instant messengers/chat, and so on), attacking others’ typing mistakes is by far the most common form of the Deflection and Disinformation defense.
3. Personal attacks against the opposing side of the debate. This is the “yo’ mamma” defense. There is no substance and little actual intelligence involved in this stage. Often the writer attacks another debate participant, his Web site (if at all related to the discussion, such as in the case of design or coding debates), his profession or professional experience, his personal appearance, and often even his name. Personal attacks can take any imaginable form. Anything the writer knows, suspects, or imagines about the target are fair game for personal attacks. Amy Stephen represents this stage of the Knee-jerk Defensives responses in the Joomla/Mambo article discussion.
4. The final stage is Personal Threat against those on the opposing side(s) of the debate. Threats are always sincere (at the time), and may be specific or nebulous threats against a career (e.g. “I’ll tell everyone I know not to read your site” or “I’m a big person in [some industry], and I’ll make sure no one ever does business with you again”); against an professional or personal indirect interest (e.g. “you’ll never get help on [some] forum again”), and/or; a direct or implied threat of harrassment or physical harm (e.g. “I know where you live” or “you’d better look over your shoulder walking down the street”). Threats take many forms, and the details vary according the subject under debate, the target of the threat, and its author.
It does invariably come, however, in the escalation of responses from the Knee-jerk Defensives group. Sometimes, when such a respondant is particularly flustered, he will skip one or more preceding steps in the escalation and go straight for the threat, demonstrating both an emotional unbalance and a lack of imagination. Indeed, the more frustrated a member of the Knee-jerk Defensives group, the faster he will escalate to the Personal Threat stage, and the more passionately he will threaten–he will direct his (often self-inspired) frustration into anger, which inspires and fuels personal threats.
In a strange sort of dynamic the more vehemently one threatens, and the more fright the threat is intended to inspire, the less power the threatener has to actually carry out the threat. Thus, the more one threatens, the more impotent he declares himself.
A potential fifth stage, which appears on rare occasion, is the Fillabuster. Like the political manuever of the same name, someone in this stage simply stuffs the conversation with nonsense in hopes that other participants will not be able to continue. Part of the reason the Fillabuster is not employed more often on the Internet may be because of the ease with which such people can be banned from accessing a given Website (and how easily their Fillabuster comments can be removed).
Debate and discussion on the Internet, like any other forum, can lead to genuine education and change. But, it can only do so for, and with the participation of, the Critical Thinkers group. The Knee-Jerk Defensives are, by definition, incapable of contributing to logical discussion based upon facts or points of contention. Ultimately, the Knee-Jerk Defensives become nothing more than noise that is better left ignored.
The difference between the two group is simple: Critical Thinkers think, and they address the discussion. Knee-Jerk Defensives don’t think, they react emotionally, and they focus on the people involved in the discussion, not the discussion itself.
Next time you’re facing a Website or blog comment form, ask yourself: Which classification will my response fall under? Will my comments address and advance the facts of the discussion, or are they more about one of the prior participants? Ask whether your response would be classified by an objective individual as Critical Thinker or Knee-Jerk Defensive.
Choose wisely, because your comments will be held in the public view for a long, long time. Thus, a quick Google search can make you look like a jackass to people you have yet to meet for years to come.

Pariah -
It appears I have hurt your feelings. I have to admit, I am a bit surprised by that because your writing style invites a dual! My comments were indeed, a personal attack, and it was inappropriate for me to say. I am sorry.
But, Pariah, did you see a familiar rhythm, approach, and word choice to my little piece? I attempted to mimic your style of writing.
Your article was a flat out attack, Pariah. And, this was not a critical expose of corrupt business and political people caught in a game of influence peddling. You did not identify scam artists who bilk millions from old ladies who want to go to heaven. You attacked people who volunteer hours and hours of their time over many years making free software available to the world.
When you “count people†and “link to pieces they have written†that support your point that they have not done a good job…well, Pariah, that is a personal attack.
There are many ways to raise the issue of needing better documentation. One piece that you could write that would be helpful would be to interview community members – newbies – more experienced folks – people working on documentation – people in the core team. Try to identify the challenges and resource needs.
I am not asking that you sugar coat reality, my friend, I am asking that you walk all the way around the subject and try to broaden the view. All of this can still be written using your humorous and colorful style. You can have much more influence with that angle – and far fewer personal attacks if you consider your approach.
Or, Pariah, if you really like writing this way please consider using that very powerful hammer you have on the real bad guys. They exist! There are some dudes on 60 minutes who have to be closing in on retirement — get in line there! I honestly enjoy your biting wit and the way you turn a phrase – you are a master.
Both Mambo and Joomla! communities are built on the backs of really great people who believe very much in what open source software can do for the worlds people. Pariah, if you decide to give it another go in a few months as a follow up piece – try working with the community and show that perspective as well.
Now – I want to personally thank you for publishing what is submitted. (And, ask that you please consider editing out the inappropriate remarks targeted for me that really hit the Special Olympics folks – and, if you want, remove this request as well – thanks!)
For the moment, don’t look at it from the POV of a personal attack (I’m not here to convince you either way). If you can, put that aside.
Think instead of Pariah just for the moment not as a commentator with a platform. Imagine for a moment that he’s only an entrepreneur wanting a good, solid CMS to implement. Imagine that he’s come onto Joomla! without the intention of writing about it and found the poor documentation and absolutely atrocious attitude of the team members to someone who needed help.
If that were true, I’ll bet he’d not write about it; he’d just give up and move on to some other better documented CMS with more genuinely-helpful team support. The Joomla! team would never know they have a problem.
In writing what he has on Joomla! he put the mirror of the enterprise looking for a solution up to the Joomla! team and shown them what the enterprise sees. The team, in the intemperance of its responses, has shown that they may not have it in them to continue and compete. He’s not highlighting any problems that aren’t already there.
Fair or unfair, the development team had a choice: step up to the plate and deal with what was said constructively or not. Needless to say, they chose not, got defensive, and made postings that reasonable, adult sorts should be embarrassed and ashamed to show the world.
Pariah linking to the others to show the same isn’t furthering a personal attack, it’s demonstrating the size of the problem. It could just be a personal opinion, but it isn’t.
If you really want to look at it as a personal attack, you will, of course.
DESIGNORATI
Very well written, Samuel! It is no surprise to me that you are managing editor.
But, I think (?) your comments are more appropriated appended to the previous article. I understand the comments on this page are to be directed to Pariah’s newer article entitled “Arguing on the Internet.”
I thought Pariah’s piece on arguing was excellent. He did educate me that I need to be more careful to not personally attack people. And, even though I have valid points about his approach that gave me no excuse to mimic this approach and act like he did.
And, as you said, Samuel, it was important for me to “step up to the plate and deal with what was said” and to take responsibility for my actions. That is why the first thing I did after reading his article where he so clearly pointed out that I had personally attacked him was to publicly apologize for that attack!
I hope he found some comfort in that because, after all, we are people! People have feelings. And, I had no right to hurt him - I don’t care what the topic was - it was out of line for me to misbehave. I could have found another way - one that used reason and facts - one that was devoid of emotion - one that valued people — to show Pariah where he needs to make improvements.
Point made and point taken, Pariah! It is important not to personally attack people. And, if you do, you should apologize.
Thanks, guys!
Amy
PS - you got my email — you wanna chat — IM me! I’d love to further discuss!
Awesome analysis of online arguments! I’ve actually been thinking about this topic for a long time, and I’ve come up with a system which tries to solve part of the problem. I based it on argumentation theory, and in particular on informal logic and argument maps.
I think the biggest problem is the structure of response in internet discussions. Normally a person who reads a discussion sees several long rants, intermixed with quips, flames, spam and the like. When you respond, you try to address all the issues that bothered you at once, in a long post. Since the thread is usually ordered by time, this leads to the chaos you described so well, and it enhances the ability of the “knee-jerkers” to take over a discussion.
My idea is that you should be able to break down an argument and respond separately to each point. You can check it out: http://arg.umentum.com, or read more at http://arg.umentum.com/about.
I’m actually just a bio-engineering grad student (who loves to argue on the net), so please excuse the sites design. I’d really appreciate your thoughts on the project and how I might improve it.