Acrobat-FedEx Kinko’s Link Not So Popular with In-Plant Professionals

Printing pros orgs worry about business going elsewhere

Acrobat Send To Fedex Kinkos dialog

While the recently-announced Adobe® Acrobat® and Reader 8.1 sofware link directly to the online print-on-demand services of FedEx-Kinko’s might prove to be popular amongst design professionals, recent reports suggest that amongst “in-plant” printing professionals, perhaps not so much.

As reported by online industry portal In-Plant Graphics Online, executives of printing trade associations NAPL and the National Association of Quick Printers objected firmly, saying:

The advantage gained by FedEx Kinko’s through this agreement with Adobe comes at the expense of the many other printers—including many of our members—who have played such a pivotal role in establishing Adobe as the defacto standard among many end users for reading documents and printing file submission

The article suggests that Adobe is doing what it can to address the situation amongst in-plant professionals. In a response to an in-plant manager, Adobe CEO Bruce Chizen wrote:

I have received numerous e-mails pointing out what a poor decision we made. Clearly a mistake and we are sorry for that. We are currently looking for a solution that works within the constraints of our contractual commitment with Kinko’s

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