I’ve seen Sandee Cohen’s writing many times over the years in InDesign Magazine and heard her speak at The InDesign Conference a few years ago, but From Design Into Print is the first book of hers I’ve reviewed. It’s a good book with Sandee’s usual wit and comprehensive knowledge of the industry, and it’s well-written and well-designed.
Great for newcomers
I was struck by how useful From Design Into Print would have been for me in 1999, when I started my career at a local newspaper. The company gave me a copy of Newspaper Ads That Make Sales Jump: A How-to Guide but From Design Into Print would have been much more pertinent to my everyday work preparing images and layouts for printing. There are also projects and quizzes at the end of every chapter, but I found the projects so broad and intensive that they didn’t hold my interest. One project asks the reader to pick up a magazine and study the dot patterns in printed images, but why not just print some pattern close-ups right there and explain their qualities? Fortunately, project topics are usually explored elsewhere in the book.
One difference between From Design Into Print and a similar production guide from ten years ago is the inclusion of chapters on image sources (digital photography, stock photos and clip art) and some new technologies (PDF, Acrobat and other applications). This book shouldn’t be considered just a book on printing: it encompasses the full production workflow, which I think it vital since designers are called to do much more today than in the past. The only things I think could have been expanded were the sections on PDF/X specifications, which can demystify the whole PDF export process, and color correction, which is vital to print production but is not really discussed in From Design Into Print.
A few mistakes
The information and techniques in From Design Into Print is pretty much free of errors, but there were enough spelling mistakes to make me notice. Ironically, three of them are on page 261 in the paragraphs about errata and fixing spelling mistakes after printing. Sandee tells me one is intentional (read the passage and you’ll know why). I’m not too bothered by harmless typos but there are also a couple product names that are misspelled, and that is more serious. The worst is Apple Aperture, misspelled “Apperture” twice in the same section.
Despite these flubs, From Design Into Print is an excellent book overall—one I would give to any designer new in the field. The tools for print production are available to everyone today but there’s still craft and skill involved in printing the dots and vectors that make up the printed page. From Design Into Print teaches the craft very well.
From Design Into Print: Preparing Graphics and Text for Professional Printing
Published by Peachpit Press