Design Icon I.D. Magazine Folds After 55 Years in Print

Devastating news for the design world: After 55 years in publication, I.D. Magazine, America’s foremost design publication, has folded.

I.D. was the oldest design magazine in the country, and was the one-time employer of many noteworthy figures, including Bruce Mau. Its yearly design competition, the Annual Design Review, was the oldest and biggest design competition in America, and had been operating ever since I.D.‘s inception. The competition was also the magazine’s cash cow; F&W, I.D.‘s publisher, plans on continuing the event and publishing the results online.

In the course of its publication, the magazine won five National Magazine Awards: For General Excellence in 1995, 1997, and 1999; for Special Interests in 2000; and Design in 1997. That amounted to an astounding haul for a magazine with only 30,000 readers per issue. Nonetheless, I.D. had not turned a profit in seven years, and was beset by competition from shelter magazines and mainstream glossies, which have been aggressively adding design coverage, owing to rising interest in design among mainstream audiences.

Read the complete story on Fast Company.