How a Camera and Film Company Changed its Stripes, From the Inside-Out

Paul Giambarba was Polaroid’s in-house Art Director, and later a consultant, from the late-50s through the late-70s. In that time, he helped redevelop their brand to better compete with the likes of Kodak and created a identity recognized the world over. Giambarba, a writer and lecturer with many credits to his name, has chronicled his story in The Branding of Polaroid, 1957 – 1977, a blog devoted to the face of Polaroid many of us have come to know.

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