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How a Camera and Film Company Changed its Stripes, From the Inside-Out

By Vadim Litvak On 31st August 2005 @ 08:00 In Graphic Design, News | No Comments

[1] Paul Giambarba was Polaroid’s in-house Art Director, and later a consultant, from the late-50s through the late-70s. In that time, he helped redevelop their brand to better compete with the likes of Kodak and created a identity recognized the world over. Giambarba, a writer and lecturer with many credits to his name, has chronicled his story in [2] The Branding of Polaroid, 1957 - 1977, a blog devoted to the face of Polaroid many of us have come to know.

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URL to article: http://designorati.com/articles/t1/graphic-design/36/how-a-camera-and-film-company-changed-its-stripes-from-the-inside-out.php

URLs in this post:
[1] Paul Giambarba: http://giambarba.com/
[2] The Branding of Polaroid, 1957 - 1977: http://giam.typepad.com/the_branding_of_polaroid_/

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