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Basking in heat from above
By Dhyana Sansoucie On 21st April 2006 @ 12:27 In Graphic Design, Features | No Comments
If your newspaper is anything like my newspaper, you would have noticed stirrings of change coming down, surprisingly this time, from above.
From my view, pressure is building to embrace online news delivery — resistance has crumbled, if not outright vanished. It’s not just the little guys and gals in the trenches wanting to experiment and try new ideas. Ideas that once would have marked me as a maverick to rein in suddenly get noticed and embraced. One year ago I saw skepticism and hesitation; today we can’t move fast enough to please the powers that be.
The corner office realizes change must come, so step forward with ideas and get noticed. Offer yourself for online training. Find the weaknesses in your coverage and bring solutions to your editor. There’s plenty of work to be done, and they know it.
If you’re lucky, your online team is in your newsroom, attending the same meetings, drinking out of the same water cooler. An online team in the same newsroom is a team that can naturally expand around you, sharing their work and training editors and designers over time. After a few years, you may find that half of the newsroom contributes to putting news content on the site. Planning for special series and projects centers from the start around the various avenues for content dissemination, and how to correctly emphasize the strengths of each. Online is just another way to get your news to the community. The closer a newsroom is to living and breathing in both pixels and picas, the more naturally the entire operation will embrace online content development.
If you’re unlucky, your online team is in a different building, isolated, perhaps even in a different city filling the needs of the whole chain you belong to. Good luck getting online training. There’s a team for that, even if it’s too busy to talk with you. Take your idea for posting a daily blog on the Web site about what the sports department really talks about at night — how Jim can’t spell angst, so he doesn’t really deserve to use it in his story, while Jamie still can’t drop the fact that none of us care about soccer like we should — and forget it. Even if readers might find it entertaining and revealing about who their sports staff really are, are you going to be able to implement such a free-wheeling online space through a Web development team two cities away?
It’s idea time. Your career depends upon it. I hope your newspaper is positioned for it.
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