Last year, “Legendary Magazine Photographer” Joe McNally published The Moment It Clicks, which was hyped as one of the greatest photography books ever published. I thought it was a great book, but not perfect—the handling of terminology bothered me, and I had hoped for more writing in a book over 250 pages. But that was in 2008, and this year Joe has published a new book, The Hot Shoe Diaries. Maybe it’s because I’ve had my head down the past few months working for my clients, but this book seems to have had less hype thrown at it—which is ironic, because I think The Hot Shoe Diaries surpasses its year-old predecessor.
More text, more stories, more enlightenment
The Moment It Clicks focuses on a relatively broad collection of photography stories and insights; The Hot Shoe Diaries focuses on lighting, and that focus really brings the book together. The first section of the book is an excellent survey of lighting equipment, settings and Joe’s own secret recipes for success in the field (look for his camera grip technique on page 40). The rest of the book presents a variety of Joe’s stories about lighting problems and solutions he’s encountered—everything from one-light jobs to assignments requiring lots of lights (up to 50!). You’ll also find a small appendix that covers some settings on the Nikon speedlights, but The Nikon Creative Lighting System by Mike Hagen is a far more comprehensive resource.
The Hot Shoe Diaries seems to have a lot more text than The Moment It Clicks, and the stories are just as compelling. I think the focus on lighting actually helped Joe bring together a more interesting collection of tales that really teach readers something great. And I think it’s interesting that there are no footnotes as there were in The Moment It Clicks—I didn’t even notice they were missing.
Something should be said about Joe’s writing style, which is a treat to read but might put off a few people. I prefer a clear, concise writing style with some humor, and sometimes I shake my head a little bit at Joe’s constant use of vernacular, pop culture references and otherwise goofy lines (“Say hello to my li’l frenn!”, “word editors who wouldn’t know a good photograph even if crawled up their zeppelin-sized pantaloons and bit them in their ample buttocks”). Writers normally avoid clichés, but in that second phrase Joe is recharging two clichés with words normally found in children’s books. Despite all this, I still think Joe’s books are fun to read without quite getting too annoying—and anyone who references The Uncanny X-Men at Photoshop World deserves a pass!
Good design, plenty of content and essential focus are what makes The Hot Shoe Diaries a must-have for photographers who use lighting beyond their camera’s pop-up flash. This book does more than give us some cool Joe McNally tales—it gives us a long glimpse into Joe’s working world, complete with camera settings, equipment recommendations and detailed lighting setups for some of his most compelling images. This is where great lighting really happens.