The award, presented by Allan Haley, Chairman of the Board of Directors at SOTA, recognizes Frutiger’s artistic contribution in designing many of the best-known typefaces of the 20th century. These include OCR-B, the eponymous Frutiger and Univers. In the words of Bruno Steinert, the former Managing Director at Linotype GmbH, Univers is “the most significant typeface of the last 100 years.” The award ceremony took place at the former Post Museum in Bern in the presence of 60 well-wishers, including Frutiger’s life-long friend Fritz Jenni. The locale was a fitting choice. Delivering a typeface for the Swiss Post was Frutiger’s first commercial success in his homeland.