Pentagram designs an innovative sign which cleverly conforms with NYC design codes
The New York Times had a problem: how to mount signage on its new NYC headquarters building while integrating it successfully with the new building’s physical design and staying within city sign codes.
Not to worry: Pentagram was on the case. The implementation involved using beaky sheathes over the ceramic sunscreens; the result is Fraktur in 10,116 points. The complete story is at the Pentagram blog here.

