Hoefler & Frere-Jones Introduces Verlag

New font with 30 weights recalls the Guggenheim, Mid 20-C modernism, and the Bauhaus

Samples of Verlag (copyright H&FJ

Digital Typefounders Hoefler & Frere-Jones has just released Verlag, a new OpenType font in 30 weights. Inspired by a six-font range developed for the Guggenheim museum, Verlag, as H&FJ has it, “brings a welcome eloquence to the can-do sensibility of pre-war Modernism.”

Offered in regular and italic styles in three types (regular, condensed, and compressed), it also touts H&FJ’s Latin-X character set, covering more than 100 languages worldwide.

We too feel it’s an attractive typeface. H&FJ offers a $100 price break if one orders the entire range.

We also note, trivially, that verlag is the German word for publishing house.