Articles by Daniel Schutzsmith

On the heels of their first short feature film debut, Coudal Partners talks with Designorati about the piece, its intentions, and the firms overall feelings towards self-promotion.

Earlier this week, Coudal Partners released Copy Goes Here, a short film about the life of a Copywriter as he joins a small Graphic Design studio and then soon realizes he is the only one who can read the copy he creates. I recently had the pleasure of interviewing Steve Delahoyde, Copywriter for Coudal Partners.

Read more on Self Promotion, the Coudal Way!…

2005-Nov-09 | Daniel Schutzsmith | Filed: Features | Graphic Design

Podcasting has become the next big thing in technology and its impact on Graphic Design has been no exception. Designorati writer Daniel Schutzsmith has assembled a list of some graphic design related podcasts for you to enjoy!

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2005-Nov-07 | Daniel Schutzsmith | Filed: Features | Graphic Design

Branding legend, Joe Duffy, examines the process of design to create a lasting and memorable brand in his latest book Brand Apart.

Brand Apart, written by Joe Duffy and published by The One Club, provides a series of case studies and direct interviews with some of today’s most recognizable brands: Harley Davidson, The Bahamas, Citibank, MINI, Starbucks, Tazo Tea, and the agencies who launched them: Wieden & Kennedy, Fallon Worldwide, Crispin Porter & Bogusky, Pentagram, BBH and of course, Duffy & Partners. The book attempts to answer the increasingly popular question asked by marketing, advertising and design professionals–”how do we penetrate today’s visual melange and engage our audiences?” Duffy explores the design behind these brands to prove that their successes are not mere coincidences, but rather, the hard work and dedication to excellence by some of the creative world’s most promising professionals.

Read more on Duffy Shows the Importance of Design in Branding…

2005-Oct-27 | Daniel Schutzsmith | Filed: Graphic Design | Reviews