All posts by Vadim Litvak

Vadim Litvak walks the fine line of corporate creative on a daily basis. Sometimes, that concrete and wood-paneling calls to him, siren-like, until he finds himself smilingly sipping the lotus juice of fresh-brewed coffee by the flickering light of a CRT monitor (yes, he's requested an upgrade); sometimes he stuffs his ears with headphones and punk rock, letting the hours wash over him until Happy Hour, but he's always there to make sure the postcards get done, the websites get updated, the projectors are plugged in, and the iPods have downloaded the right remix of whatever's hot at the moment. Vadim has spent time freelancing, working in an agency, and designing for big corporate for the past 10 years. He makes his home in San Francisco and buys his lunch in Burlingame.

Apple Introduces Boot Camp

Public Beta Software Enables Intel-based Macs to Run Windows XP

Apple Boot Camp Public Beta

Press Release:

CUPERTINO, California—April 5, 2006—Apple® today introduced Boot Camp, public beta software that enables Intel-based Macs to run Windows XP. Available as a download beginning today, Boot Camp allows users with a Microsoft Windows XP installation disc to install Windows XP on an Intel-based Mac®, and once installation is complete, users can restart their computer to run either Mac OS® X or Windows XP. Boot Camp will be a feature in “Leopard,” Apple’s next major release of Mac OS X, that will be previewed at Apple’s Worldwide Developer Conference in August.

“Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple’s superior hardware now that we use Intel processors,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We think Boot Camp makes the Mac even more appealing to Windows users considering making the switch.”

Boot Camp simplifies Windows installation on an Intel-based Mac by providing a simple graphical step-by-step assistant application to dynamically create a second partition on the hard drive for Windows, to burn a CD with all the necessary Windows drivers, and to install Windows from a Windows XP installation CD. After installation is complete, users can choose to run either Mac OS X or Windows when they restart their computer.

Pricing & Availability

The public beta of Boot Camp is available immediately as a download at, and is preview software licensed for use on a trial basis for a limited time. The final version of Boot Camp will be available as a feature in the upcoming Mac OS X version 10.5 “Leopard.” Apple does not provide support for installing or running Boot Camp and does not sell or support Microsoft Windows software. Apple welcomes user feedback on Boot Camp at

System Requirements

Boot Camp requires an Intel-based Mac with a USB keyboard and mouse, or a built-in keyboard and TrackPad; Mac OS X version 10.4.6 or later; the latest firmware update; at least 10GB of free space on the startup disk; a blank recordable CD or DVD; and single-disc version of Windows XP Home Edition or Professional with Service Pack 2 or later.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Changing the Output Page Size in your Layout App

Recently, I was asked by a reader how to change the output page size in InDesign on a Mac. Although my response is Mac-centric, it’s by no means limited to graphics applications on the Macintosh. Following these directions, one should be able to change the output page size from any application on any OS.

Regular Feature: How-To's Day

I have been researching a question I thought you might be able to answer. Can I create and print custom pages (and if yes, HOW) from Adobe InDesign CS to an Epson Stylus Photo 1280 on a Mac running OS 10.4.5? Epson says it’s determined by the application (i.e., InDesign) and I read somewhere that Mac OS X doesn’t even support custom pages. Adobe wanted $40 for tech support, which suggests that they might know something. I’d greatly appreciate any help you could offer.

Dean from Michigan

Hi Dean

Since I have neither InDesign CS on my system nor an Epson Stylus Photo 1280, I can’t be positive that the following suggestions will work for you. However, I am running Mac OS X 10.4.5 with InDesign CS2 and an Epson Stylus Photo R200, so I believe these will help get you the desired effect.

You should be able to change your output Page Size with your existing printer driver set-up (assuming it’s the Epson printer driver installed with OS X, an updated version downloaded from Epson, or the one which came with your printer’s install CD) or with a 3rd Party printer driver, such as Gutenprint (formerly known as GIMP-Print). I’m also assuming you have your printer correctly set-up in the Printer Setup Utility which ships with OS X.

Default Epson Printer Driver

With your document open in InDesign, select Print to bring up the Print Dialogue window. In the Printer drop-down menu, select the printer you want to use, in this case the Epson Stylus Photo 1280, then select the Setup dialogue from the menu at the left. 

Paper Source Defined by DriverA drop-down menu of preset page sizes provided by the default Epson Printer Driver, as well as an additional option called Defined By Driver.

In Setup you’ll see a drop-down menu of preset page sizes as well as one option called Defined By Driver. To Define your page size using the Driver, click on the Page Setup button at the bottom of the dialogue screen. Clicking past a warning which may pop-up, you’ll see the Page Setup dialogue window where you can change a number of things, one of which is the Page Size. 

Page Setup showing Page SizePage Setup dialogue window where you can change the Page Size.

There will be a list of preset page sizes in this drop-down menu, but at the bottom should be an option to Manage Custom Sizes. Select this option and a Custom Page Sizes dialogue will appear. If this is a custom page size you expect to use regularly, you can make sure it appears in the future by clicking on the (+) on the left side of the dialogue, naming the Page Size, then defining it in the dialogue window.

Once defined, click OK to go back to the Page Setup dialogue and select the Page Size you’ve just created. Clicking OK again will take you back to the InDesign’s Print Dialogue window where your newly defined Page Size should be applied to your project.

Expanded list of Page Size options with GutenprintThe Gutenprint Print Driver provides an extended list of Page Size options.

Gutenprint Print Driver

Gutenprint (aka GIMP-Print) is an Open Source print driver developed to increase the control you have over your network or USB attached printer. I’d suggest reading up on it’s features — there are a LOT of them — to fully understand what this 3rd Party driver can do. One of its many features happens to be an extended list of Page Size options from the get go. After installing the Gutenprint driver and creating a printer in the Printer Setup Utility, open your document in InDesign and select Print. In the Print Dialogue window, in the Setup dialogue you will see an expanded list of size in the Page Size drop-down menu. Hopefully, one of these will work for you. If not, just follow the above directions to create a custom page size but use the Gutenprint driver to print with, where in the Printer Dialogue window you will find a greatly expanded list of Printer Features.

Art Directors Toolkit 5 Released



Art Directors Toolkit 5Art Directors Toolkit 5

West Hills, CA–January 9, 2006 Code Line has released the next major update to its popular graphic design utility “Art Directors Toolkit”. Art Directors Toolkit (ADT) is a software application that incorporates many support utilities custom made for graphic designers and creative professionals. Version 5.0 is available for Mac OS X Tiger or later.

Art Directors Toolkit 5 has been rebuilt with support for Universal Binary to stay current with upcoming changes in Apple technology. The updated user interface contains several new features and improvements. Changes to version 5 include: Industry standard color libraries have been updated through 2005; a new Spreads tool helps with visualizing printer spreads; type special characters from the Global Results window; a Launcher palette for quick access to your project files; a convenient Dashboard Widget for access to some ADT number functions.

Pricing and Availability

Art Directors Toolkit is distributed online. To read more or to download a free 15-use demo, please visit:

The full version is available for $29.95. Registered users of ADT 1.x-4.x can purchase an upgrade for $14.95. Licenses are sold directly from Code Line’s website.

Code Line also announces the launch of its bulletin board forums at Users can discuss techniques for using Code Line software, get support for technical issues and make feature suggestions to Code Line.

About Code Line Communications

Code Line Communications (CLC) creates software products for digital artists and designers. With over 13 years in the Graphic Design Industry, CLC leverages its knowledge in both the creative and technical aspects of today’s media for designing software applications that are uniquely tailored to the specific needs of digital commercial artists.

Sandvox Public Beta Released

SanvoxSandvox: A new website creation tool, for Mac OS X from Karelia Software – the developer of Watson®.

Karelia Unveils First Public Beta Version of Sandvox (TM), Groundbreaking Website Builder Application for Mac OS X


SAN FRANCISCO, CA, USA, January 9, 2006: On the opening, pre-keynote day of Macworld Expo, Karelia Software today announced the first public beta release of its pioneering website building application, Sandvox.

“For years, Macintosh users have been clamoring for an easy, elegant way to get their content — photo albums, weblogs, just basic sites — published on the Web. We created Sandvox because there were no other applications that ‘got it,'” said Dan Wood, Sandvox co-creator (along with Terrence Talbot, a long-time Cocoa developer).

Sandvox was developed with individuals, students, families, and small businesses in mind. It features drag-and-drop website assembly; live editing without a preview mode; two dozen stylish designs; and innovative Pagelets (TM), small areas of content that reside within a web page’s sidebar.

Sandvox is weblog- and podcast-ready. Any collection of pages can be organized as a weblog, with automatic RSS generation. Uploaded media, such as MP3 files and QuickTime movies, become an iTunes-compatible podcast without any additional effort.

In addition, Sandvox sports a helpful setup assistant for hassle-free publishing. Websites can be placed on the user’s local machine and uploaded to remote hosts via FTP, SFTP, and WebDAV, including .Mac.

“We have been hearing rumors of a Web-building application that Apple may be announcing tomorrow,” said Wood. “We wanted the Macintosh community to get a chance to see what we have to offer and compare it to whatever Apple is may be introducing. We’re only a small company, but based on our past experience, we think that our product will compare quite favorably to any competition from Apple.”

Sandvox is scheduled for full release later this quarter, in both standard and “pro” configurations. Pricing will be announced shortly.

In commemoration of Macworld Expo and the tradition of “Show Specials,” Karelia is offering a special discount on Sandvox purchases for Macworld attendees (and their colleagues) who sign up for email updates. Sign up with this special URL , or go to the website and enter “Macworld” where asked “How did you hear about us?”. For this discount, you must sign up before Friday night (Jan 13, 2006) at midnight (Pacific Time).

More information about Sandvox is available at Karelia’s Website (created with Sandvox, of course): .

For Those About to Macworld…

The 2006 Macworld Conference and Expo, San Francisco, held January 9-13th, promises to be filled with exciting announcements from Apple, Quark and Adobe.

Macworld 20062006 Macworld Conference and Expo — January 9-13

All this week in San Francisco, the 2006 Macworld Conference and Expo will open its doors and catapult all things Mac onto the world, just as it has done every year since 1985. Macworld, produced by IDG World Expo, is trade show dedicated to the Apple Macintosh computer. Developers of all types and stripes use Macworld to launch new products in the Exhibit Hall and the concurrent Conference lets Mac-based professionals to share tips and tricks on the software they run.

Typically, the highlight of the Expo is the keynote presentation given by Apple CEO Steve Jobs, known as Stevenotes, where he’s announced such ground-breaking products like the Apple iPod, iMac, and the iLife suite. This year will be no different as rumors abound that Jobs will introduce an Intel-based Mac mini.

Macworld is also known for parties and get-togethers surrounding each day’s conference events. The Hess Memorial Macworld Expo Events List (formerly the Party List) organizes all of the week’s parties, scheduled get-togethers and presentations into an easy to read and print out calendar.

Designorati will be on-hand this year to cover all the exciting news from Apple, Quark, Adobe, and many of your favorite developers. The Designorati team will be working diligently to present you, our readers, with the information you want to know.

If there are any specific topics you’d like us to focus on, or if you’ll be at Macworld and would like to meet up, post a reply in the comments section below.

T-Shirt Artist Collective/Forum Takes Flight

Take to the skies with this first collection of pop art t-shirts released by Ten Bills entitled “First Flight.”

Ten BillsTen Bills takes Flight


January 1, 2006 marked the debut of Ten Bills, a noteworthy creative portal that showcases the finest thought-provoking examples of what has become pop art for the 21st century — t-shirts!

Ten dollars will give you your choice from the initial offering, a 12-shirt series entitled, “First Flight.” The urban flair of these stylish tees embraces the conceptual and exciting nature of flight, the designs of which range from poignant to energetic… reflective to pulsating… playful to epic. With careful color choice and a keen eye for design and edge, the creators of Ten Bills ensure a look that is suited for more than just jeans!

But t-shirts are just the first layer. Strip away the clothing to reveal the body and soul of Ten Bills. At its core, Ten Bills is a community of illustrators, designers, music fans, art lovers and free-thinkers alike, where interactive features such as their “Backseat Artist” leave an unprecedented amount of control and influence in the hands of users from around the globe. In this way, Ten Bills utilizes a forum to allow members of the site to play art director and provide input on the growth and development of a t-shirt design.

For more information, visit

Making Mailing Labels in InDesign CS2

One of the cool features of Adobe InDesign CS2 is the built-in ability to data merge from a comma-separated text or CSV file. Although similar options have been available within Microsoft Word and other applications, this is new to InDesign as an integrated feature.

Making Mailing LabelsMaking Mailing Lables in InDesign CS2

In previous versions of InDesign you’d need to add a plug-in such as Adobe PageMaker plug-in pack or one from a third-party like InData from Em Software. There are also a number of catalog plug-ins, like 65bit Software’s EZCatalog, that would do the job but they’re much too powerful for a job as straightforward as setting up mailing labels to print on the kind of pre-glued and cut label paper you’d find at your local stationery or office supply store.

The first step to making your mailing labels in InDesign CS2 is determining what type of label you want to use. A quick scan online or in-store will show numerous sizes and colors to pick from. For this tutorial, I’m going with a commonly available 1″ x 2-5/8″ label, keeping it plain, simple, and easy to explain. Many major office product manufacturers provide templates for their label papers for download. If you’ve got a ubiquitous enough brand, they may even provide InDesign templates for you to use. Let’s assume you’re Gung-Ho, like me, and decide to create your own label template.

Create a New DocumentAlthough you can adjust margins after creating the document, save your self some time by doing it when you first create the new file.

To set-up a template for a letter-size page, determine how many columns and what margins you’ll need. Our label will fit nicely in a 3-column format with 1/2″ margins top and bottom, and 1/4″ margins on the sides. Make sure you leave the gutters at 0, because most pre-fab labels butt-up against each other to save space. Click OK after you’ve entered your dimensions.

Add a Text BoxAll you need is one Text Box if your columns and margins are set-up correctly.

Create one Text Box at the size of the label, in this case 1″ x 2 5/8″, and position it so that it fits within the first column. Assuming you’ve set-up your CSV correctly with a header for each column, click on Window>Automation>Data Merge. With the Data Merge palette open, click on the fly-out menu and select “Select Data Source;” navigate to your data source, select it and click Open. The headers from your CSV will populate the Date Merge Palette and you’re now ready to build your mailing labels.

Do the Data MergeWindow>Automation>Data Merge

Find your FileUse the fly-out menu to browse for your CSV file.

Either drag each header into the Text Box you’ve created or insert the Text Tool cursor into the Text Box, then click the header you want to place there. Repeat this step for each field you want to merge, adding punctuation where appropriate.

Populate the Text BoxPopulate your Text Box by either dragging fields into it or by placing a Text Tool cursor in the Text Box then clicking a field name.

Select Multiple RecordsSelect Multiple Records so that all your addresses can flow into multiple Text Boxes, then click Preview to see InDesign CS2 in action.

Once your Text Box is populated with the fields you want to merge, either click on the fly-out menu and select “Create Merged Document” or click the Create Merged Documents icon at the bottom of the Data Merge palette. In the Create Merged Documents pop-up window, select Multiple Records next to Records per Document Page. At this point you can Preview your Merged Document by clicking the checkbox called Preview Multiple Record Layout. When your document looks the way you expect it to, click OK. InDesign CS2 will create a second Untitled document with 3 columns and 10 rows of labels, adding additional pages as needed.

2005 AIGA SF Fall Fundraiser and THE PUB PROJECT 02:POST

To paraphrase a Surrealist writer, Design must be made by all and not by one.

The1000s of Answers to 26 Probing Questions at The Pub Project

The Pub Project is an ambitious attempt at cataloguing, through responses to a series of 26 questions, what all designers think and want to pass on to the world. 1000 answers to these thought-provoking, design-focussed questions will be revealed in a diverse assortment of performances throughout the night of the event.

It’ll be interesting to see if this event takes on surrealist overtones as the party goes on. The poll and resulting performance is reminiscent of Exquisite Corpse, a Surrealist game meant to utilize accident and collective thought to present the creative essence of the group involved.

AIGA SF Fall Fundraiser

An immersive evening of though [sic], performance and imbibition, unlike any we’ve had before — showcasing the second installment of the Pub Project, an ongoing, inclusive “public”-ation initiated to compel the design community to more openly discuss its hopes, dreams, pressing issues, and bones of contention. This year’s fundraiser/member party, 02: POST, is the climax of the Pub Project’s first initiative that engaged the design community through a series of 26 pointed, probing questions distributed through print and the web. This provocative and illuminating event will showcase all 1000 angry, inquisitive, thoughtful, and humor-tinged responses. It will also demand attendees to contribute more of their impressions through interactive exhibits, raffle giveaways, installations, and even improvised musical performances of the most provocative responses received, aided and abetted by good food, drink and AIGA San Francisco good cheer. It’s our biggest event of the year, and promises to be an unforgettable evening! In collaboration with the San Francisco Food Bank.


AIGA Members: FREE with food donation ($10 without)
Non Members: $15 with food donation ($30 without)
Students: $10 with food donation ($20 without)


Tickets are available with a credit card by calling AIGA San Francisco at 415.626.6008 or by mail by sending your check (made payable to AIGA SF) to AIGA SF at 1111 8th Street, San Francisco CA, 94107. Admission will also be available at the door, space permitting. Sponsorship opportunities available as well. For more information please call AIGA at 415.626.6008

Source: AIGA SF

I’m not an Ad Slogan, but I play one on T.V.


There was a time, not too long ago, when every phone call was answered with the word “Wassup!” Friend to friend, sibling to sibling, coworker to coworker and all points in between made this greeting as ubiquitous a phrase as “Got Milk?” and “Just Do It!” Advertisers the world over spend enormous amounts of time and money to come up with just the right group of words to invoke powerful meaning into their products. Many of these campaigns may seem like hocus-pocus, but there are some common rules to follow. When done right, the ad slogan you come up with could be one for all time.

Advertising/Design Goodness points us to an article listing the top ten ad slogans of recent memory. Though the list is short, each entry comes with liner notes describing the history of the slogan and invoking fond (or not so fond) memories of many pop culture icons.

Here’re few that could have been included (in no particular order):


Four friends greet each other in a series of Budweiser commercials first airing during the 2000 Superbowl XXXIV. Each one calls the other, surprising them with the loud greeting in the “True” campaign.

Just Say No!

When Nancy Reagan first uttered these words in the early 80s, parents and kids all over the world became aware of the D.A.R.E. program and its challenge to “Dare to keep kids off drugs.” The program and its slogans have since come under the scrutiny of many organizations — and found their way onto countless t-shirts of folks shirking the message — but the words themselves, if not always the meaning, carry on today.

Leggo My Eggo!

Since the 1960s this slogan has come to mean more than one’s vehement desire for private time with her favorite breakfast item and has expanded to encompass all things “mine!” If your friend grabs your pen, you yell “Leggo My Eggo!” and grab it back. When the dog runs off with the morning paper, scream “Leggo My Eggo!” while chasing him down the hall. While shopping for some shoes on sale and someone swipes the pair you were eyeing, huff “Leggo My Eggo!” as follow them to the counter.

I’m not a Doctor, but I play one on T.V.

Popularly attributed to an aspirin commercial from the 70s where a T.V. Doctor (Robert Young as Marcus Welby, M.D.) confesses to not being a legal physician while still promoting the effectiveness of a medicinal product to help alleviate pain. This phrase has been used so often that it’s now considered a journalistic cliche or snowclone , much like Pink is the new Black. You can even find variations of this phrase living in conversations at cocktail parties and at random encounters between strangers.

These are just a few advertising slogans from popular culture which come to mind. There are many, many more, so if you can think of any add them to the comments.