Tag Archives: Adobe

Adobe Releases Photoshop CS6 In Public Beta

The splash screen for the Photoshop CS6 pre-release, codenamed “Superstition.”

Adobe announced today the immediate availability of Photoshop CS6 as a public beta. Photoshop is expected to be one of the primary products in Creative Suite 6 (CS6) and in the past Adobe has released other Creative Suite products in public beta. The only version of Photoshop released as a public beta until now was Photoshop CS3.

Photoshop CS6 (and presumably other CS6 applications) will be paired with an Adobe ID rather than computer hardware, thus ending the old activation/deactivation method for license management. Fouled-up activations have always been difficult for users to deal with and often keep software from running at all without a call to Adobe customer service, so to do away with activation altogether is a nice improvement.

The change that I’ve seen leaked most is Photoshop CS6’s new dark user interface. Photoshop CS6 now has more in common visually with After Effects, Premiere and other video apps than the design apps including Illustrator and InDesign. You can actually change the user interface’s color in the Preferences menu to one of four shades of gray. I have usually preferred the old light gray, but I come from a background in design and that’s what I’ve been used to. I’ve used my Adobe video applications more in the past couple years though and now I’m keeping Photoshop CS6 with the default dark backgrounds. It looks more professional and the grays don’t compete with images, though technically none of the options will give your images a color cast.

The Photoshop team has made performance improvements in recent versions (the OpenGL support in CS4 comes to mind) but Photoshop CS6’s main performance improvement is the new Adobe Mercury Graphics Engine. Photoshop CS6 uses the MGE to accelerate filters and effects including Liquify, Lighting Effects and warping effects. I’ve worked with these tools in prerelease builds of Photoshop CS6 and they work smoothly most of the time. I hope public beta users have the same experience.

Note that some of Adobe’s video applications employ a “Mercury Playback Engine” for much-improved video performance with NVIDIA CUDA video cards. This is not the same thing as the Mercury Graphics Engine, and the MGE works with a variety of video cards.

Content-Aware technology has been behind many of Photoshop’s recent jaw-dropping features, and Adobe has expanded it into two new tools in Photoshop CS6:

  • Content-Aware Patch marries Content-Aware technology with the existing Patch tool. There’s now a Patch menu in the tool’s options, and selecting “Content-Aware” will help you patch regions more accurately.
  • Content-Aware Move is similar to the Content-Aware Patch feature but it behaves like the Patch tool’s opposite. Rather than select a region and fill it with another region, the Content-Aware Move tool lets you select a region and move it to another place on the image. It works beautifully when moving objects and backgrounds to other places on the image: backgrounds become seamless, usually without any extra work required.

There are a bunch of little improvements in Photoshop CS6 as well. According to Zorana Gee, Senior Photoshop Product Manager, the newest version of Photoshop has 62% more new features than CS5 and 65 enhancements requested by users. These include:

  • Multiple layers can be selected and then locked, labeled or have their blend modes changed at the same time.
  • Layer opacity can now be set to zero by typing “00.”
  • Layer > Rasterize > Layer Style has been added to rasterize layer styles in one step. Previously, users had to create a new layer and merge the two layers together.
  • Brushes can now be as large as 5,000 pixels.
  • The Eyedropper tool can now select layers current and below, and can also ignore adjustment layers.
  • Layer effects are now rearranged in the Layer Effects menus so they match the order they are blended together.
  • Windows users can now right-click on a document tab and open a new or existing file.
  • The hexadecimal field in the Color Picker dialog box will now accept a hash mark, which is useful when copying and pasting hex color values.
  • A new menu command, Type > Paste Lorem Ipsum, will generate placeholder text.
  • The Blur Gallery, which provides a new UI for tweaking blurs and also two new panels, Blur Tools and Blur Effects, for adding bokeh and other details. Note that this only applies to the three new blur filters—Field Blur, Iris Blur and Tilt-Shift.
  • Photoshop CS6 now auto-saves files and has an auto-recovery system.

The press release is on the next page. To download Photoshop CS6, visit Adobe Labs. Macintosh users will need OS X Snow Leopard or Lion; Windows users will need Windows XP or Windows 7.

Adobe Photoshop Lightroom 4 Released From Public Beta, Now $149

After a relatively short beta period, Adobe has released version 4 of Photoshop Lightroom, its photography application for management, development and production of digital photography.

A larger review will be forthcoming, but here are some of the major new features in Lightroom 4:

  • A Map Module that includes location tagging controls and a standard map that places photos in the locations they were shot
  • Video format support for trimming and extracting frames from video clips, applying adjustments to clips and sharing video to Facebook and Flickr
  • Simplified basic adjustment controls
  • Soft proofing features in the Develop module
  • More local adjustment controls such as Noise Reduction and Moiré
  • Templates and tools for creating photo books in the new Book module
  • An email engine within Lightroom for sending mail directly from the application

Adobe has also added some aggressive pricing to Lightroom 4, making it just $149 for the full version and $79 for the upgrade. Lightroom has typically cost $299 for the full version. Tom Hogarty, Lightroom’s main product manager, said, “Lowering the price makes Lightroom more accessible to a broader range of photographers—from pros to amateurs.” This makes sense to me—more and more amateur photographers want to work with professional tools and take their work to the next level—but I also think Adobe wants to compete aggressively with free and cheap photography products on the shelves and online.

Press Release

Innovative Shadow and Highlight Recovery and Enhanced Digital Photography Workflows Mark A Milestone Release

SAN JOSE, Calif. — March 6, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® Photoshop® Lightroom® 4 software for Mac OS and Windows. Lightroom is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. First released as a public beta in January 2012, the final version of Lightroom 4 is now available for US$149 for the full version and US$79 for the upgrade, providing an incredible value for photographers. Lightroom 4 introduces refined technology for superior shadow and highlight processing, ability to create photo books, additional local adjustment controls, and enhanced video support.

“Feedback from our customers is invaluable in developing Lightroom and the real trick to a great release is to combine these insights with Adobe’s unrivalled image processing innovation,” said Winston Hendrickson, vice president products, Creative Media Solutions, Adobe. “Lightroom 4 is a stunning new release that will enhance photography workflows and help photographs stand out from the crowd.”

New Features in Lightroom 4

Lightroom 4 is a major release, adding significant new capabilities and innovations. New adjustment controls maximize dynamic range from cameras, recovering exceptional shadow details and highlights. The software features new and improved auto adjustments to dynamically set values for exposure and contrast, and additional local adjustment controls including Noise Reduction, Moire and White Balance.

Lightroom 4 provides photographers the tools to create beautiful photo books with text controls and a variety of easy-to-use templates, as well as a direct link for photo book creation from within the new Book module. A new intuitive Map module displays images already assigned a location, provides location tagging and reverse geo-tagging controls and saved locations for easy assignment of a photographer’s common locations.

Now, native video support gives photographers the capability to play, trim and extract frames from video clips shot on DSLRs, point-and-shoot cameras and smartphones. Video-specific presets and many standard Lightroom image adjustment controls can be applied to video clips, and adjusted videos can be exported as a H.264 file or published directly to Facebook or Flickr*.

In the Develop module, presets fully utilize new processing technology and the addition of soft proofing helps photographers tune images in a destination color space to ensure content looks its best. In addition, customers can now email images directly from Lightroom using an email account of their choice.

Pricing and Availability

Adobe Photoshop Lightroom 4 is now available for Mac and Windows at www.adobe.com/store. The estimated street price is US$149 for new users or US$79 for upgrades. For more detailed information about product features, upgrade policies, pricing and language versions, please visit www.adobe.com/go/lightroom.

Users can also connect with the Lightroom team directly on Facebook (www.facebook.com/lightroom), via Twitter (www.twitter.com/lightroom) or on the Adobe Lightroom blog (http://blogs.adobe.com/lightroomjournal). For Lightroom how-to videos, visit http://www.youtube.com/lightroom.

Adobe Photoshop Family

Adobe Photoshop and Photoshop Extended are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images either at home, in the office or on the go. Photoshop Lightroom addresses the workflow needs of amateur and professional photographers, helping them create, manage and showcase images in impactful ways. Photoshop Elements provides consumers with powerful yet easy-to-use tools that organize, edit, create and share photo memories. For mobile devices, the Adobe Photoshop Touch app helps users transform images with core Photoshop features custom-built for tablets; and Adobe Photoshop Express is a free app for simple photo fixes and enhancements, and sharing to social networks*.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

REVIEW: Adobe Digital Publishing Suite

The Overlay Creator

The Overlay Creator panel is the DPS component that InDesign designers will spend most of their time in. The Overlay Creator panel, a plugin that works with InDesign CS5 and later, is the interface for adding multimedia and interaction to InDesign files for inclusion in digital publications. You can add a variety of interactive features to InDesign documents, not all of which are new to InDesign:

  • Image Sequences display multiple images, which has a variety of applications including time-lapse sequences, animated clips and 360-degree views. Image Sequences can auto-play or respond to user “scrubbing.”
  • Audio & Video insert audio and video assets into InDesign documents. Thanks to the multimedia features that have been added to InDesign in the past few years, adding audio and video is easy to do and the media controls generated by InDesign are good.
  • Hyperlink overlays will add links to your digital publications that link to online content, articles within the publication and more. Quick tip: Apple provides a method to write hyperlinks that send SMS text messages. Apple has a URL Scheme Reference that explains how to build these links.
  • Like the Image Sequence, the Slideshow overlay displays a slideshow in digital publications. Think of Slideshow as a traditional slideshow, incorporating InDesign elements including text and graphics, while Image Sequence is more of a “flip book” slideshow format with only images.
  • Pan & Zoom is one of my favorites, allowing users to pinch and expand images in digital publications. The designer has to think ahead when using Pan & Zoom and insert large images in their graphic frames. These can be scaled down to the desired default view, but the digital publication will retain the full-resolution image so it can be blown up when the user enlarges it. The DPS does not enlarge images on its own.
  • Panorama will combine multiple images into a panorama. This can be tricky because the user needs to load six photographs into InDesign with the right angle and order so it can be stitched together automatically. There are also some esoteric settings in the Overlay Creator including field of view and limit vertical pan. Reading through the instructions and a little playing around with the controls will help users grasp the Panorama overlay, and there are tutorials online for shooting images to be stitched into panoramas.
  • Web Content, which used to be called “Web View,” will embed online webpages or an HTML file within digital publications. It’s really surprising and very cool to see a webpage loaded in an InDesign publication, but it works and users can even interact with the webpage. The process is actually fairly easy to implement.

Creating interactivity with the Overlay Creator does a good job of condensing extensive interaction into a panel with a few settings, but I think Adobe’s development team can make the process more intuitive, particularly with bringing multimedia onto the page. The current InDesign has a lot of panels to sift through and the Overlay Creator adds quite a bit more chrome to the package. Keeping track of all the user interface elements involved with Overlay Creator was my biggest challenge, not bugs or a lack of interactive features.

The Folio Builder

The other component of DPS that resides in InDesign is the Folio Builder panel, where users combine articles into .folio files for publication and also finalize the document’s orientation. Working with articles and folios can be a mundane task but this part of the process is where designers can see their work on a tablet for the first time through the Content Viewer, an Adobe app available on the desktop or on the Apple App Store, Android Market, BlackBerry App World and for webOS.

Articles can be pulled from multiple documents, so you can build a horizontal and vertical version of a publication and combine it into one app in the Folio Builder. Creating two versions of a publication is not ideal, but it’s necessary if you want a publication that changes orientation properly. Adobe seems to be at least on the right track in creating “liquid layouts” in InDesign that will re-orient themselves depending on the orientation, which would be a wonderful new feature. Here’s a demo of the technology at Adobe MAX.

Adding articles and pushing folios up to the Content Viewer is most of what the Folio Builder does, but there are also some sharing features which I think is very important in a production environment. The Folio Builder panel’s menu has a Share option which will let users share a publication with other users who have an Adobe ID. You can also append a subject and message to the share notice. This is very useful but I would also like an interface in the DPS website where you can set up groups of multiple users so you can grant rights and share folios with groups of people at once. This is what I do when developing Facebook applications. Even though you can share to multiple individuals at once in Folio Builder, groups and shared rights make collaboration easier.

Adobe Photoshop Lightroom 4 Enters Public Beta


The alternate splash screen for Lightroom 4 with its “Sprocket” codename.

Last week, Adobe announced Photoshop Lightroom 4 and released the photo management software as a public beta available on Adobe Labs. Lightroom has enjoyed a public beta for each of its four iterations and it’s one reason the product has been popular among photographers. “Giving early customer access to new versions of Lightroom has helped our team deliver an outstanding battle-tested product that really stands up to the demands of photographers worldwide,” said Winston Hendrickson, vice president of Digital Imaging Products for Adobe.

The new features in Lightroom 4 are ready to be tried and tested, including:

  • A Map Module that includes location tagging controls and a standard map that places photos in the locations they were shot
  • Video format support for trimming and extracting frames from video clips, applying adjustments to clips and sharing video to Facebook and Flickr
  • Simplified basic adjustment controls
  • Soft proofing features in the Develop module
  • More local adjustment controls such as Noise Reduction and Moiré
  • Templates and tools for creating photo books in the new Book module
  • An email engine within Lightroom for sending mail directly from the application

I saw a quick demo and what I found most interesting were the new Map and Book modules. The Map module provides a really striking visual representation of the photographer’s journey around the world, though it’s probably a bit depressing for the user who doesn’t jet around the world very often. The bookmaking features are intriguing to me, and the Book module exports to PDF or publication at Blurb.com, an online publisher.

There are also many smaller features, including “fast load data” in DNG files for faster load times in Lightroom 4. You can also have a lossy (less than top quality) comp for fast loading. Another nice addition is soft proofing and gamut warnings for screen and print profiles. I’ll be curious to try these but I know it’s traditionally hard to get precise color management exactly right. One more note for holdouts on Windows XP: Lightroom will require Windows Vista and newer with version 4.

Adobe’s press release on the Lightroom 4 announcement is here.

Adobe Carousel Renamed “Adobe Revel”

Adobe Carousel, which was announced and released last fall, has been renamed “Adobe Revel.” Adobe has published a blog post explaining the name change and also announcing version 1.1 with a few new features, including automatic import from your iOS device’s Camera Roll and a new Flickr importing feature.

The major news here is obviously the name change, which doesn’t happen very often for a new product just out the gate a few months. I remember when Adobe Carousel was just announced and some people speculated the name might be confused or outright infringe upon Kodak’s slide projector products, which used a rotating slide carousel. Kodak actually stopped producing slide projectors back in 2004, but Carousel’s icon—which looks like two intertwined slide carousels—and the app’s function as an image viewer connect to the old experience of watching slideshows projected on a screen.

Adobe’s blog posts confirms that the Carousel name was selected because the app displayed photos in a circular manner. But Adobe also “plans to offer additional photography solutions on the platform in the future,” and wanted a broader term for the app’s name. “Revel means to take great pleasure or delight…and that’s what we hope to do in the future as we continue to add more functionality and fun to the app. In the future, you can expect we will also be able to offer additional photography solutions on the newly named Adobe Revel platform.” This could mean more apps beside Revel or even more functions rolled into the Revel app. We’ll learn more in the future.

Adobe Revel can be purchased at the iTunes App Store here. Revel is expected to be released for the Android and Windows Mobile platforms yet this year.

REVIEW: Adobe’s Touch Apps for Android

Last month, Adobe released its line of Adobe Touch Apps for Android tablets. Adobe has been testing the mobile and tablet software markets for some time now, first with Adobe Ideas for iOS and Photoshop Express, then the Photoshop SDK and the three Photoshop-related touch apps for iPad, then with Adobe Carousel which also runs currently on iOS, and now with six apps for creative professionals on Android tablets:

  • Adobe Collage, where users can build mood boards with images, text and graphics,
  • Adobe Debut, suitable for presenting graphics and concepts to audiences,
  • Adobe Ideas, a vector application suitable for creating and marking up images,
  • Adobe Kuler, which provides an interface for picking and refining color schemes,
  • Adobe Proto, where layouts for websites can be constructed, and
  • Adobe Photoshop Touch, a tablet-based version of Adobe Photoshop.

I’ve worked with all six and I think the suite of apps are a mixed bag: some really stand out for their usefulness and ability to leverage many tools available in the Android SDK, while others are not as helpful and robust. I can’t tell whether some of the apps are hamstrung by limitations in the APIs or were designed by Adobe to focus on a very specific set of features.

The crown jewel: Photoshop Touch

PS Touch image

Photoshop Touch is probably the Adobe Touch app being promoted the most, and it got a lot of love at the Adobe MAX developer conference in October. Many Photoshop users—including myself—have been wanting “Photoshop on a tablet,” and I think Adobe delivered. Photoshop Touch has a lot of Photoshop’s tools, effects and adjustments, including some I wasn’t expecting (such as Warp). There are a few Photoshop tools that aren’t present, including some animation tools such as the Animation panel. But Photoshop Touch stands out as the most feature-rich and robust of all Adobe’s Touch apps.

I also think Photoshop Touch has the most robust user interface, and incorporates a helpful menu bar at the top of the screen. All the Adobe Touch Apps have a top menu but most only show a few icons and don’t have submenus. Photoshop Touch needs an extensive UI like this, and even though it’s packed with features it’s not hard to use. The only criticism I can make is that some tools aren’t in the same place they are in Photoshop, and Photoshop users might find this counterintuitive. I think the Photoshop Touch development team sometimes strayed too far from the example set by Photoshop.

ps-touch

The results you can achieve with Photoshop Touch are remarkable, particularly with the Scribble Selection tool which lets you mark areas to keep and remove. The app figures out the rest with very good accuracy. This tool reminds me of Photoshop’s old Extract filter, which was removed from that product a couple years ago and still hasn’t been given a suitable replacement. Most of major features are borrowed from Photoshop—layers, brushes, text, adjustment filters and effects are all integrated into Photoshop Touch. One missing feature is the layer mask, which I think is a major oversight. Fortunately, Photoshop Touch exports its files in a new .psdx format, which Photoshop can open with a plugin, so you will be able to bring the full power of Photoshop to your Photoshop Touch projects.

PS Touch image

Photoshop Touch performs best as part of a workflow that also includes Photoshop, though you can do exceptional work without it. Creative professionals who use the Creative Suite extensively will find Photoshop Touch to be a solid extension of their Photoshop tools into the mobile space.

Impressed by Proto

The other Adobe Touch app that really impressed me is Adobe Proto, a web wireframing tool for web designers. Like Photoshop Touch, it has a robust set of tools and a UI that also includes gesture shortcuts. For example, draw a box on the canvas and an HTML div element is created. Draw a “play button” triangle and an HTML5 video element is created. The gesture UI is very easy to work with and I wish Proto was not the only Adobe Touch app that implemented it, but each app has its own development team and the Proto team happened to be the only one to weigh gestures important enough to include in the initial launch. Proto’s gesture UI makes creating website wireframes quick, easy and even fun.

Proto image

Proto projects can contain multiple pages and link between them, and there’s a lot of emphasis on basic HTML elements, form elements and navigation powered by jQuery, the ubiquitous JavaScript framework. Projects can then be pushed up to Adobe Creative Cloud—Adobe’s upcoming cloud service for creative professionals—and then brought into Dreamweaver or any other programming application. I’ve looked at the code Proto renders out and it’s fairly basic but functional, consisting of HTML5, CSS and jQuery as needed. Each page in a project gets its own CSS file, which is not usually advantageous.

Proto image

Proto is a solid wireframing app that provides a lot of tools despite its restrictions in the tablet. Developers need to apply some design work to the output and perhaps clean up some of Proto’s code, but I think Proto can provide a decent starting point for many projects.

Two new apps: Collage and Debut

Collage image

Adobe Collage is a fun tool for producing “mood boards,” which agencies and design teams sometimes use to bring images and text together to communicate a concept for development. Collage leverages the tablet interface very well, including support for multi-touch gestures that brings a tactile behavior to the mood board experience. Moving items around with your fingers is different than using a mouse and a monitor. Collage also interfaces with the tablet’s camera so you can take pictures of your environment and make it part of your mood boards instantly. There’s a small set of tools as well for markup, including a vector brush, text tool and a drop-down menu for duplicating, deleting and stacking elements. You can also include playable video into your mood boards, but they play in a new window and not on the project board itself.

Collage image

Unfortunately, there are not many more features in Collage and I find it to be lacking a few features. Why not include a microphone or allow importing video from the tablet camera? Both of these could really bump up the personal experience of creating projects in Collage. Also, Collage files are currently imported into Photoshop by converting them into a PSD file that can’t be converted back into a Collage file. The converted PSD doesn’t retain video elements either. I think there’s a few kinks to work out in the Adobe Touch Apps/Creative Suite import/export process.

Debut image

Adobe Debut is the least powerful and weakest member of the Adobe Touch Apps family. Debut is a presentation tool that imports graphics and images from various sources and lets users swipe through them. It’s the kind of feature that can be handy in a client meeting or a portfolio presentation. Debut’s best feature is the breadth of sources it can pull images from, including from the tablet’s camera, the Creative Cloud, Google and Flickr. The Creative Cloud gives access to users’ Photoshop, InDesign and Illustrator files, which is a real plus for creative professionals. You can also toggle Photoshop file layers on or off when importing. A vector markup tool allows Debut presentations to be marked up on the fly, which can be handy in client meetings.

Debut image 1

However, the fact that I’ve just described the extent of Debut’s functionality goes to show how little it can really do. Collage can do pretty much anything Debut can do except present multiple slides, which is what makes me think Adobe should combine these two apps into a more powerful mood board creation and presentation app for client experiences.

Adobe Releases Touch Apps Tablet Applications For Android

Today Adobe officially released their lineup of Touch Apps for Android tablets, deepening their dive into products for mobile devices. The company has devoted considerable resources to mobile applications for a few years now, so the Touch Apps represent a major investment for Adobe.

The Touch App lineup released today includes six applications:

  • Adobe Collage, for creating “moldboard” layouts including photos, drawings and text.
  • Adobe Debut, a presentation tool for mockups and Touch App projects.
  • Adobe Ideas, which is similar other vector drawing programs like Illustrator.
  • Adobe Kuler, a color palette builder.
  • Adobe Photoshop Touch, which is designed to deliver core Photoshop features on a tablet.
  • Adobe Proto, for building interactive prototypes of websites and mobile apps.

Even though it’s considered part of the “Touch Apps family,” the previously-announced Adobe Carousel photo management app isn’t listed as one of the “Adobe Touch Apps.” It also is only available on iOS devices at the moment; see below for more details. Kuler and Ideas both exist in other forms as well.

I received a demo tablet from Adobe just last Saturday and I’ve just started to work with the applications, so no review for now. However, these applications were shown extensively at Adobe MAX (including the Day 1 keynote) and I’m fairly familiar with how they work. Together, they provide a solid collection of core tools from most of the major Creative Suite products—Photoshop, Illustrator, InDesign, Dreamweaver and minor elements from a couple others. The hurdle Adobe has to clear is to provide a user interface that works in a tablet but has the power and flexibility to get serious work done in a variety of environments.

The Touch Apps are on the Android Market now and sell for $9.99 each, a price well over the $3.13 average price of paid Android apps. Adobe will have to appeal to the professional community to justify the price. The apps are also restricted by language (English only) and by hardware specs: 8.9-inch, 1280×800 minimum screen size and resolution with Android 3.1 or higher, which eliminates all current Android non-tablets. The apps are currently available only on Android, but they will be ported over to iOS devices in early 2012. There’s no word yet whether the apps will be restricted to the larger iPad.

Adobe Announces Carousel For Cross-Device Photo Management

Last month at Photoshop World, Adobe announced the release of Adobe Carousel™ for iOS and Mac OS X devices. Carousel is a cross-device application for browsing, adjusting and sharing photography with synchronization in the cloud for multiple devices. It’s definitely a consumer product, and I’ll explain its severe limitations on working with professional photography, but the notable aspect is its focus on the iPad, iOS and (eventually) other mobile and tablet devices.

“With Adobe Carousel we are extending the power of Adobe’s imaging expertise beyond the desktop and onto tablets and smartphones, delivering instant access to your complete photo library and the freedom to edit and share photos anywhere, any time,” said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. “Thanks to Adobe Carousel, users never need to worry about wasting time syncing, remembering if a photo was saved to a particular device, or worrying about maxing out storage on their iPhone or iPad.”

Adobe has a really slick way to marry the cloud and device storage with Carousel. Images are hosted on the main computer but they’re copied to the cloud’s servers immediately and Adobe’s system distributes the copies on demand to other devices. The press demo showed images being uploaded to Carousel and available on other devices almost immediately. Chris Quek, Senior Product Marketing Manager for Carousel, called it a “content-aware mesh.” This system also allows users to edit images at the same time and merge their changes, though I think doing so can lead to wild results.

Carousel is currently available for Apple iOS devices only, which is intriguing to me since Adobe has a colder relationship with Apple compared to other device manufacturers such as Google (Android) and BlackBerry. Adobe’s efforts have shifted around as the tablet and mobile device landscape fluctuates, and they are protecting their Flash Platform product as well as investing in technology like iOS and HTML5, with projects like Project ROME (now defunct) and Edge, which generates HTML5 animations.

Carousel seems like a product that was developed only for iOS to go after the iPad market, and it was decided later to embrace the “create once, publish anywhere” mantra and extend it to Android and Windows Phone. Carousel is expected to reach those platforms in 2012, and in the future I expect there might be a web application to complement these device-specific apps—an internal prototype does exist within Adobe.

Carousel is a subscription-based service and 30 days are complimentary. After that, it will be $59.99/year or $5.99/month. You can import unlimited photos, with no cap on file sizes, and manage them on unlimited devices, but you can only have five carousels and they can be shared with only five people each. Another limitation is Carousel only handles JPEG images. This was asked about quite a bit by my press colleagues during the demo, but the press attendees were generally pro or prosumer photographers shooting RAW images. Adobe has squarely targeted the consumer market with Carousel, and it doesn’t surprise me that JPEGs from point-and-shoot and mobile device camera are the main focus. For the same reason, professional color management and detailed ratings/flags are not really a part of Carousel, though you can “favorite” an image.

Carousel looks like a fun product to me but the photo management market already has a lot of solutions—from Picasa and Flickr to social media tools like Facebook, which I’ve read has more of the public’s photos than any other service. Carousel’s strengths is in its integration with Apple products—you can import from Aperture and iPhoto, and iPhone pics can go to Carousel automatically—and its smooth synchronization capabilities. It also has decent cropping and adjustment tools, which not every service offers. However, the other services have a strong head start and Adobe didn’t do itself any favors by delaying the release to Android. It’s hard to tell where Carousel will be in five years, but Adobe is at least on the right path.

Day 2 Announcements From Adobe MAX: PhoneGap, Flash Player 11, AIR 3 and Unreal Engine 3

Compared to the first day’s MAX keynote, the second day’s keynote was much more focused on hard-core development but also a lot less exciting and with fewer major announcements. The only acquisition that was announced was Nitobi, which brings the PhoneGap development platform into Adobe’s portfolio. PhoneGap is a popular way to publish HTML5 and JavaScript-built applications to most major mobile platforms, including iOS, Android, BlackBerry and Windows Mobile. I bet it will be rolled into either Dreamweaver—which has had similar frameworks like jQuery Mobile integrated with it—or the newly-announced Adobe Creative Cloud, where it could end up as another of its creative services (along with TypeKit and others). They did say that PhoneGap will remain an open-source project available to everyone.

According to the keynote, Adobe’s intention is to “bet on HTML5″ while “doubling down on Flash,” which I expected. Some people, particularly Apple fanboys, expect Adobe to kill Flash—but I don’t think it will happen anytime soon if at all, and right now HTML5 can’t duplicate all of Flash’s capabilities so I don’t think it should. Interestingly, Ben Forta—Adobe’s Director of Platform Evangelism—asked for a show of hands of who has built an HTML5 application before, and almost no one raised their hand.

Flash Player 11 and Adobe AIR 3 were also announced, which focus on games, rich media and data-driven applications—all things that are not easy to implement with HTML5 right now. I’m particularly interested in 3D and gaming capabilities that are being built into Flash Player 11, and a demo of the Nissan Juke website—which features an online driving game—shows some good things with the new technology.

Other announcements

  • Adobe Edge, currently in beta, has reached the third preview iteration and has some new features including loops and hyperlinks. The beta has been downloaded over 150,000 times.
  • The new ThemeRoller product was demonstrated, showing how jQuery Mobile themes can be built with a user interface. This is also something that can be built into Dreamweaver, but at this point it looks like it’s generating a lot of CSS code. Until ThemeRoller can generate lean code, web developers will criticize Adobe for bloated code.
  • CSS Shaders was demoed for the crowd. CSS Shaders is a CSS3 module that Adobe has contributed to the W3C for inclusion in the general CSS3 spec, and it leverages current PixelBender technology to bend and warp HTML elements. The presenter had a very nice demo of a live page curl on an HTML element and also on a live video element. CSS3 is where Adobe can provide the most benefit to developers, because CSS is pervasive across the web and it’s not tied to a particular product.
  • Another CSS3 module presented by Adobe is CSS Regions, which uses CSS to generate text columns and live text wrap. This is already implemented in Google’s Chromium (a beta version of Chrome) and Internet Explorer 10.

The last presenter, Epic Games’ CEO Tim Sweeney, showed something that means a lot to me personally: Unreal Tournament 3 running in Flash. I played a lot of Unreal Tournament 2004 years ago and Unreal Engine 3 (UE3) is now able to run on Flash—how cool is that? According to the press release, Flash Player 11 has up to 1,000 times faster 2D and 3D rendering than Flash Player 10, which sounds…unreal. If Flash can gain a foothold as a runtime for top-of-the-line games, Adobe can pivot the technology into a data-centric and graphics-centric product and leave web graphics and rich Internet experiences to HTML5, which is what I think will happen one way or another.

Day 1 Announcements From Adobe MAX: TypeKit, PhoneGap, WoodWing and DPS Single Edition

Adobe Acquires TypeKit and PhoneGap

Adobe has bought TypeKit and made the web font service a part of their Adobe Creative Cloud’s services. Jeffrey Veen came on stage and talked about the challenges of fonts on the web but showed how some websites are achieving very professional typography now through Adobe technology. I’ll agree to that—I use TypeKit on my own websites, and it’s easy to deploy and works across all browsers.

Jeffrey also said almost 60 foundries contribute to TypeKit. This includes Adobe, but they don’t offer the entire 2,300-font Adobe Type Library. Maybe that will come later. Jeffrey demoed some new features of the TypeKit website, such as rendering previews to show how fonts will look in different browsers and easier search tools.

I wonder what will happen to current TypeKit customers. Will they have to buy the Adobe Creative Cloud to maintain their websites’ fonts? I hope not, and I don’t think that would be practical for TypeKit’s users.

Adobe also announced the acquisition of Nitobi Software, which produces the popular PhoneGap platform for building mobile apps for multiple platforms including Android and iOS. PhoneGap leverages HTML5 and JavaScript, so I expect this would be rolled into Dreamweaver, Adobe’s HTML-editing software.

WoodWing Moves Users to Adobe Digital Publishing Suite

This announcement might have surprised me the most today. WoodWing Software, whose editorial workflow products allow for digital publishing to tablets and devices, has entered an agreement with Adobe to incorporate their Digital Publishing Suite with WoodWing’s Enterprise Publishing System. The Digital Publishing Suite will now be the only option for WoodWing customers to publish to tablets.

It sounds like WoodWing’s editorial and designer workflow will remain pretty much the same: users will use their Content Station and InDesign plugin to build the digital editions. At that point, .folio files will be created and uploaded to Adobe’s Digital Publishing Suite platform for packaging, distribution, monetization and analytics. WoodWing’s Reader Application and Content Delivery Service are ended effective immediately. Customers will transition to the Digital Publishing Suite by November 2012.

Digital Publishing Suite Now Available In Single Editions

If you’ve wanted to publish a one-shot digital publication or a book, you’ll be happy to know Adobe today announced the Single Edition in the Digital Publishing Suite. The service, which takes interactive InDesign documents to the iPad, has until now been an enterprise-priced service for large companies and big periodical publications. Now companies can pay for just a single publication and get all of the Digital Publishing Suite’s features, including distribution through the Apple App Store, monetization and analytics.

It will cost $395 per publication, which immediately establishes it as a business product. Single Edition is not for people wanting to publish a family memento or maybe a church cookbook—but niche publications could very well benefit from its features.