The image on the front cover of The Wealthy Freelancer is a red vintage Corvette with “FREELNCR” on the license plate. Almost every freelancer has a dream—buying a beautiful car, working just a few hours a day or hanging out with family when employees elsewhere are working in their cubicles—but the practical pitfalls of freelancing or owning your own business often get in the way. Sometimes freelancing seems like more headache for less money. The authors of The Wealthy Freelancer think the truth is actually much different.
The Wealthy Freelancer is an absolute gem, and was very relevant to my own difficulties and experiences as a independent creative professional—even though all three authors are freelance writers. This book applies to anyone who is a “freelancer,” whether they’re a writer, designer, programmer or independent expert in their field.
Business books like these tend to be a little broad and vague, providing platitudes instead of hard answers—which, of course, is what we all want because answers make things easier. The Wealthy Freelancer avoids the pitfall by providing real techniques and tactics that support 12 secrets that cover pricing, prospecting, building alternative revenue streams and building the mental fortitude to overcome difficult times. “Mastering the mental game” is the first secret and I think it is most pertinent today, when the world economy is still in rough shape and many freelancers are scraping by. This chapter alone is worth the book’s price.
Practicing what they preach
Normally my book reviews involve just a book. However, it’s fitting that The Wealthy Freelancer has spawned a blog, online products and other tidbits of information that make the “Wealthy Freelancer” more of a brand than just a book. This makes perfect sense, because it’s the same stuff the authors promote in the book itself. One key technique from the book is to build a “buzz piece” and post it online—which is pretty much what the authors did in the “Free Stuff” section of the companion website. You can even get three free chapters of the book, which is what turned me onto the book enough to request a review copy. The free chapters were brought to my attention via e-mail, another promotional effort that paid off.
I’m sure the authors didn’t know they would be getting a positive book review when they decided to build the website and post the free chapters, but these tactics create serendipity and that creates opportunities.
I can’t recommend The Wealthy Freelancer enough for freelancers of all varieties—and in these uncertain times, I’m sure it will be a lifesaver for many people in the midst of economic panic. For those who do pick up the book, I also recommend reading the comments you’ll find on the blog posts at TheWealthyFreelancer.com—they are uplifting and from real freelancers who have been there before.