Tag Archives: graphic

Susan Weinschenk’s 100 Things You Need to Know About People Books

Designer book cover

Three years ago, I highly rated Susan Weinschenk‘s book Neuro Web Design, which explained how to apply psychology principles to web design and build websites that are more appealing, easier to use and more memorable. Susan has written two more books that continue to apply psychology to technology and appeal to designers and presenters. Both follow a similar format: 100 Things Every ____ Needs to Know About People, with 100 ideas grounded in psychology and applicable to designers’ and presenters’ projects.

As with Neuro Web Design, both 100 Things books are well-researched. Susan has a deep knowledge of various studies and psychological findings and explains them without being too technical. The studies are also quite interesting and revealing in themselves, and I liked reading those before anything else. The book designer also did a good job building charts when needed to illustrate psychological concepts. The rest of the books’ design is colorful, incorporates useful sidebars, and provides a “takeaways” callout at the end of each section to communicate the most essential points.

Presenter book cover

Susan also does a good job connecting psychological truisms with scenarios in the design and presentation worlds. The “completeness” ratings you see on online profiles—such as a LinkedIn or Dropbox account—plays into the fact that “people are more motivated as they get closer to a goal.” “People read in a certain direction,” so be sure to stand beside your presentation so you can be the point of entry in how attendees “read” the stage. Rule 18 in the designer’s book—”People read faster with a longer line length, but prefer a shorter line length”—even explains the differences between text on a webpage and text in print, and it’s all based on recent research. These books are based on evidence and tied directly to our industries.

However, Susan doesn’t always do a good job connecting the rules specifically to the designer’s or presenter’s world and some don’t apply to our work as well as others. “People can be in a flow state” and work with focused attention, but this applies to any work—not just designers’ work. Same thing with “people can’t multitask.” I think the book for presenters is more focused on aspects of presentation than the designers’ book is focused on design. Ultimately, I think every point Susan makes is useful but some are more useful than others.

Still, both books are great material and a good value. Designers and presenters sometimes build their products by the book and don’t always think about why some approaches might work better than others. Susan’s books help you understand the “why.”

100 Things Every Designer Needs to Know about People
100 Things Every Presenter Needs to Know about People

Susan Weinschenk, Ph.D.
Published by New Riders
US $34.99 for Presenters, US $29.99 for Designers
Rating: 9/10
Buy Designer and Presenter from Amazon.com

MotionArtist Announced, Beta Release for Producing Interactive Graphic Novels

Last week, Smith Micro announced the release of MotionArtist, an application designed for creating interative graphic novels and comic books for online, mobile and tablet readers. MotionArtist is available now as a beta release, and in about a year it will retail for approximately $50. The press release is below.


PRESS RELEASE

Introducing the Easiest Way to Create Digital Comics and Interactive Graphic Novels – MotionArtist by Smith Micro

  • For graphic novelists, comic creators, or anyone wishing to create animated presentations and photo shows
  • Offers truly simple animation, panel creation tools and HTML5 export
  • Download free Beta version at motionartist.smithmicro.com

SAN DIEGO, CA – July 11, 2012 – Smith Micro Software, Inc. (NASDAQ: SMSI) Productivity and Graphics Group today announced the beta release of MotionArtist®, a new version that bridges the gap between comic creators and their readers. With the MotionArtist version users can add motion to their comics, create interactive HTML5 presentations as well as uniquely styled photo-shows. International Comic-Con 2012 attendees will be the first to see MotionArtist’s new approach to layout, animation and adding interactivity at Smith Micro’s booth #5353.

MotionArtist is a composition and presentation application unlike anything that exists in the world of digital comic creation,” said Steve Yatson, Senior Director of Product Marketing at Smith Micro Software, Inc. “It’s a simple solution to a very complicated set of problems that introduces a new approach to animation. We provide the platform – from there, professional artists or everyday users can really let their creativity run wild.”

The MotionArtist version combines cutting-edge tools with a truly simple user experience, creating a highly versatile solution that appeals to a wide range of users, from hardcore comic creators to anyone who loves to share their favorite photos, including:

  • Graphic novelists – Create amazing interactive animated comics and presentations with state-of-the-art technology, such as GPU acceleration for a lightning fast work environment and 3D layering for that cool parallax effect
  • Traditional comic creators – Artists of any skill-level can quickly convert their work into digital comics with panel creation, layout tools and the ability to add motion
  • Web developers – Export projects to HTML5 and deploy on your favorite website or save as standard movie formats and share your comics and presentations directly to Facebook or YouTube
  • Photographers – Create fun, animated “photo shows” by dropping in a folder of images; MotionArtist will automatically place the images on the stage and animate the camera

Poser capture in MotionArtist

MotionArtist is an awesome animation and interactivity product that was clearly conceived with comic creators in mind,” said Brian Haberlin, co-artist and co-writer of the multi-media sci-fi adventure saga Anomaly. “With MotionArtist you can create panel-based comics, add animation and export in common file formats without being locked into a specific format or being required to use a particular service. You can even export as a common video format or, more importantly, HTML5.”

Key MotionArtist version Features:

  • HTML5 export – Save out as HTML5 with interactive navigation or export as standard video files and share on YouTube and Facebook.
  • Comic style panel creation – Create panels of just about any shape. Go back and resize, duplicate, rotate, align and cut at any time.
  • Word balloons & dynamic text – Vector based balloons, thought bubbles, dialogue boxes and text can easily be added and edited at any time
  • Arrange in 3D – add layered 3D depth to your panels and presentations for that cool parallax effect
  • Motion – A new approach to animation for non-animators. We’ve hidden the technical stuff and brought the animation process forward in an intuitive visual manner
  • Photo shows – Simple creation of photo presentations through automated object placement and camera movement
  • Working modes and views – Creation and animation workflow is laid out with comic creators in mind

Pricing and Availability:

Download MotionArtist for free during its beta availability direct from the Smith Micro online store at: motionartist.smithmicro.com.

Comic composition in MotionArtist

About Smith Micro Software, Inc. – Productivity and Graphics Group:

Based in Santa Cruz, Calif., the Smith Micro Software Productivity and Graphics Group produces award-winning software that inspires consumer creativity and enables efficiency. The group’s creative suite of programs provides artists of all skill levels – from novice to professional – with the tools to illustrate, animate and create 2D and 3D art. Some of the Productivity and Graphics Group’s award-winning creative and utilities products include Poser, Anime Studio, Manga Studio and StuffIt. For more information, please visit: www.smithmicro.com.

Safe Harbor Statement:

This release contains forward-looking statements that involve risks and uncertainties, including without limitation, forward-looking statements relating to the company’s financial prospects and other projections of its performance, the existence of new market opportunities and interest in the company’s products and solutions, and the company’s ability to increase its revenue and regain profitability by capitalizing on these new market opportunities and interest and introducing new products and solutions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company’s products from its customers and their end-users, new and changing technologies, customer acceptance and timing of deployment of those technologies, new and continuing adverse economic conditions, and the company’s ability to compete effectively with other software companies. These and other factors discussed in the company’s filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

Smith Micro, the Smith Micro logo and MotionArtist are trademarks or registered trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.

BOOK REVIEW: “Do Good Design” Not A Typical Design Book

dogooddesign

At a publishing company I used to work for, I was asked to produce an invitation for an award ceremony honoring community activists. I’ve always been bothered to the point of activism by the sheer volume of waste paper and media our society produces daily, so I had the idea to design an invitation that was stamped upon waste cardboard rather than printed on pristine paper. Unfortunately, someone at the company didn’t like that idea and the project was given to another, less maverick designer.

Maybe I was onto something after all.

Do Good Design: How Designers Can Change The World is a unique book. It’s the only graphic design book I can think of that considers the ethical ramifications of design and treats it as a tool for good or evil—and argues that our world is suffering from serious maladies brought about by the subversion of design for evil purposes. Almost no designers think about such things—they’re too busy learning the new features of Photoshop CS4 or updating their LinkedIn profiles to get more clients and more money. Perhaps that’s why I think this book is an essential read for everyone in the industry.

The big problems: overconsumption and the end of the world

Author David B. Berman, who has become known as an advocate of “good design” in his native Ontario, believes graphic design does far more than anyone realizes to shape our perceptions of the world and control our behaviors, and in the past century designers have unwittingly contributed to a world of overconsumption and environmental destruction that will eventually lead to an unsustainable way of life. Exhibit Number One in Berman’s argument of the power of design is the Palm Beach County ballot used in the 2000 U.S. election: this ballot was so poorly designed that many people mistakenly voted for Pat Buchanan instead of Al Gore—swinging that county’s vote to George W. Bush and setting the United States up for eight years of war, death and outrage.

Buy the book if only for the international perspective

Berman traveled to a wide variety of countries around the world while writing Do Good Design, and I encourage American designers to buy this book if only to learn more about what American graphic design, branding and lifestyle are doing to the world. Did you know…?:

  • Thousands of Third World schools, orphanages and public signage sport the Coca-Cola logo. It costs Coca-Cola only $200 to brand an entire village.
  • Americans know Hugo Boss as the high-end clothing company. Most Americans don’t know that Hugo Boss himself designed the Nazi SS and Hitler Youth uniforms during World War II.
  • Taipei 101, one of the world’s tallest skyscrapers, is so large and heavy—700,000 tons—that it’s believed to have increased the instance of earthquakes across Taipei.

Berman’s thesis is that the drive for overbranding and overconsumption is due to graphic design, in particular American design and product development. Do Good Design looks at the thesis in a fascinating way, with around-the-globe observations and plenty of preaching. If you want to remain in your bubble of preconceptions about design and the world, don’t read this book.

A call for activism

For Berman, it’s not enough for readers to simply read Do Good Design and go back to the usual work for the usual clients. The last section of the book is a toolkit of sustainable design practices, manifestos from various organizations and a general push to become a “good design” activist. This is going to make some readers uncomfortable, but that’s what makes this book unique. There are a variety of small actions mentioned that will move things in the right direction. Others actions—such as pressing for sustainable design in the workplace—are more complicated. Berman thinks bosses and company owners will work with designers, but I think they’re just as likely to fire you if you start advocating changes they don’t want.

Do Good Design is a hard book to rate because it’s not necessarily perfect: it can be preachy and readers who don’t like being pressed to change may not like the last 30 pages. However, Berman’s message is too important to ignore and I encourage every designer to read this book and maybe change the world. My rating reflects the importance of Berman’s message.

Do Good Design: How Designers Can Change The World
David B. Berman
Published by New Riders and AIGA
Rating: 10/10
US$24.99