I was impressed by Scott Berkun’s Confessions of a Public Speaker last year and was excited to get a copy of his 2010 book The Myths of Innovation. Scott has a knack for simplifying the most complex and philosophical topics and writing his findings in a colorful and interesting way, and not necessarily on technology subjects. I wanted to read The Myths of Innovation because I think business and entrepreneurial subjects—which I believe “innovation” is one of them—are some of the hardest to define and resolve, and there’s so many business and self-help books out there on such topics.
The good news is that The Myths of Innovation beats most of them in clarity, originality, writing quality and usefulness. The myths themselves are outlined concisely—”People love new ideas,” “The lone inventor,” “Your boss knows more about innovation than you,” and so on—and Scott makes it seem deceptively easy to see how these myths cloud our vision on what innovation really is and how to achieve it. Everyone seems to think it’s important, and many business leaders talk about it, but very few really understand it and even fewer properly achieve it. Read the book’s epilogue to get a sense of how much “innovation” is spoken about.
As in Confessions of a Public Speaker, Scott’s writing style is clear, colorful and full of great detail. I am truly amazed how many anecdotes, stories and citations he can make in his books, on everything from the mouse prototype to Guernica to the Great Potato Famine–and all these things have something to do with a specific point about innovation. The Myths of Innovation is one of the few books where the footnotes provide great reading material—and Scott often makes them funny or otherwise noteworthy.
The last three chapters, consisting of about 20 pages, veer from the scholarly tone of the rest of the book and dives into some real-world techniques for developing an innovative mindset. These include keeping a journal, getting into improv comedy, developing a pitch for your idea or ideas, and even focusing on death (as a reason to fully use the time you have). For me, these chapters fall a little flat and I think it’s because so many other books in your bookstore’s business section provide these same kinds of tips and I’ve heard many of them before. Some of them have been helpful. Some have not. And what works for Scott might not work for you. I believe they are good material to have in a book like this, but the effectiveness of tactical material like this varies with the reader.
The Myths of Innovation, despite my minor complaint with its last section, is a compelling and exceptional book and I highly recommend it for businesspeople—both corporate and creative—who want to look at their approach to innovation with a critical, philosophical eye. I can’t see how anyone would go wrong reading this book.