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BOOK REVIEW: Friends With Benefits: A Social Media Marketing Handbook


Darren Barefoot and Julie Szabo’s Friends With Benefits is one of many books on the market about “social media,” that mishmash of Twitter, Facebook, YouTube and other websites that connect us and our personal content. I’ve reviewed several books about social media and Friends With Benefits was a surprising standout for its blend of research and insight.

Many books on social media provide an overview of the main products, such as Facebook; explain how to use them; and list best practices and/or case studies from a marketing perspective. Friends With Benefits spends fewer pages explaining how to use the tools and more pages on historical overview and marketing best practices, which makes it a good resources for marketing professionals, especially those who haven’t embraced social media yet. Chapters are devoted to topics such as metrics, net etiquette and building a pitch—all things that many social media mavens either know naturally or don’t pay enough attention to, but are on the top of marketers’ minds.

The book is well-written: Darren and Julie have a writing style that’s matter-of-fact but still conversational and funny at times. The language sounds like it’s been copied from a spoken presentation. I like the design too but I always prefer a book printed in color, even when there aren’t many pictures. Friends With Benefits is built like a textbook when other social media books like The Twitter Book have more interesting formats and pages in color. However, this isn’t the only social media book without color.

I really enjoyed reading Friends With Benefits: the book has solid insights backed with research and some great case studies. I also find the writing style makes it accessible to everyone, though it may be a little more traditional than some other social media books on the market. This makes it ideal for marketing professionals who don’t mind the raciness of the title.

Friends With Benefits: A Social Media Marketing Handbook
Darren Barefoot and Julie Szabo
Published by No Starch Press
Rating: 9/10