I’m used to the 600-page behemoths O’Reilly publishes on topics like font encoding and search engine optimization, but the company has also been publishing small, horizontal-format books in the past year on topics like Twitter and now social media. The Social Media Marketing Book is one of those small books, roughly 220 pages with half of them full-page illustrations. I think it’s a good review of social media websites, marketing strategies and community best practices but it’s not as thorough as other books out there, such as Friends With Benefits.
The Social Media Marketing Book has a very broad overview of the social media world which I like—there’s too many types of social media, such as blogging, social networks, media, news and forms, and even virtual worlds which are not covered as often as something like Twitter. This book surveys them all, so it delivers the big picture better than most books. The downside is, with its small size, no one product is covered in fine detail. Twitter, which has had entire books written about it, is covered in less than 20 pages here.
Because of its broad focus, I do not think this book scores very well as a marketing handbook. I expected quite a bit of case studies, strategic ideas and general tactics for each type of social media but sometimes this kind of information is just not there. The section on ratings and reviews, for example, does not delve too much into how reviews can help your business—but it does offer general tips for specific websites like Yelp. This is also beneficial but doesn’t drill as deeply into strategic marketing as I’d like it to.
If you take it for what it is, The Social Media Marketing Book is a good social media overview book. I should point out some sections are more detailed than others and you can score some very good tips not usually known. I’d recommend it for social media users—not necessarily marketing professionals—who want to begin learning how to leverage social media for their businesses.