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Adobe InDesign CS4 Family Drives Personalized Publishing for Historic Print on Demand Book, The Obama Time Capsule


SAN JOSE, Calif. – May 21, 2009 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® InDesign® CS4 Server software, Adobe’s automated engine for professional page composition, is powering automated layout and rendering of the The Obama Time Capsule as part of an innovative HP solution for personalized, print-on-demand publishing. The historic, illustrated coffee table book is published by Rick Smolan, creator of the renowned “A Day in the Life” photography book series, utilizing HP technology. The book, which purchasers are invited to personalize, celebrates President Barack Obama’s journey to the White House and his first 100 days in office. Beginning today, it is available exclusively on Amazon.com.

The Obama Time Capsule blends professionally produced and user-generated content by using an intuitive, web-based interface to allow consumers to combine their own unique photos and text with the professional content.

Automated publishing, exceptional quality

The HP Print on Demand (POD) platform and Adobe InDesign CS4 Server software – integrated into the overall HP POD solution – automatically generate a unique book in Adobe Portable Document Format (PDF) that is printed using HP Indigo digital presses, bound and finished, and delivered to each customer. Using templates created in Adobe InDesign CS4 software, Adobe InDesign CS4 Server automates the process of professional book design while maintaining exceptional quality, including a full range of creative effects and superior typography and composition.

“The customized Obama Time Capsule books will be as beautifully produced as the coffee table books seen on bookstore shelves today, yet each will reflect the creator’s own story and experiences,” said Will Eisley, director, product management for Design Segment at Adobe. “Adobe InDesign CS4 and Adobe InDesign CS4 Server are helping people express their ideas in rich and unique ways by enabling them to create their own personally meaningful books, without creative compromise. We are proud to provide key enabling technology for HP’s Print-on-Demand platform, and to be an integral part of this exciting project celebrating the run-up to the election and the first 100 days of the Obama presidency.”

“The Obama Time Capsule showcases how customization can bring personal value to books”, said Andrew Bolwell, director of new business initiatives for HP. “With Adobe’s support, we’ve been able to bring this key feature to life and create a new class of books for the consumer, enabled by print on demand.”

About Adobe InDesign CS4 Server

Adobe InDesign CS4 Server is a key component of many of the world’s leading automated publishing solutions, allowing publishers to replace manual processes and create new content and revenue streams. It can be integrated into publishing solutions using standard development tools, providing a robust, flexible, and scalable engine for professional page composition. While it saves time and effort, InDesign CS4 Server offers all the capabilities of the latest desktop version of Adobe InDesign CS4 software in a server-based environment. As a result, Adobe partners and in-house development teams can build solutions that combine all of the professional design, layout, and typographic capabilities of the desktop software with the power and efficiency of server-driven automation. Templates for automated publishing solutions powered by InDesign CS4 Server are created using InDesign CS4.

About Adobe InDesign CS4 Software

InDesign CS4 software breaks down the barriers between online and offline publishing. The application enables creation of compelling print layouts, immersive content for playback in the Adobe Flash® Player runtime, and interactive PDF documents. For more information on the Adobe InDesign CS4 family of products, please visit: www.adobe.com/products/indesign/family

For more information on the book, please visit: www.TheObamaTimeCapsule.com

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.