Tag Archives: pantone

Pantone Announces Cloud-Based PantoneLIVE Service

Last week, Pantone and X-Rite announced the new PantoneLIVE color service, a cloud-based product designed to deliver standardized color palettes across all points of production workflows and ensure consistent color throughout. The Pantone library of colors has historically provided that kind of color consistency but changes in workflow structures, printing methods and substrates have made it difficult if not impossible to be exact every time.

The PantoneLIVE webpage currently doesn’t say a whole lot—the service doesn’t go live until June 15—but designers and pressmen will find the Heinz and Chesapeake case studies, which describe some promising results across a large workflow and multiple projects. In both cases, color matching across all their printed products was the goal. Along with the cloud service, it appears that color auditing and services beyond the cloud product are an important part of PantoneLIVE. These services are also lucrative: a color audit starts at $4,500. The price points for the cloud service are pretty good—designers can buy into PantoneLIVE for $99 per year, preproduction departments for $2,000 per year and production departments for $2,650 per year.

In its press release, Pantone is promoting partnerships with three companies integral to the PantoneLIVE service:

  • Sun Chemical, the preferred ink partner
  • Esko, the supplier for PantoneLIVE’s database systems
  • Windmöller and Hölscher, which is incorporating PantoneLIVE access into its EASY COL on-press color matching

I don’t know how effective or useful PantoneLIVE will be for a company’s existing press and inks. I think the additional services, such as customized operating procedures created by Pantone and X-Rite, might be needed to perfectly marry PantoneLIVE with existing workflows and equipment.

Press Release

Pantone and X-Rite Introduce PantoneLIVE;
Allows Brand Owners to Manage Color in the Cloud

Delivers color DNA based on real ink, on real substrates with
real printing processes for predictable, repeatable results

GRAND RAPIDS, Mich., March 1, 2012 – X-Rite, Incorporated (NASDAQ: XRIT) and Pantone LLC, today unveiled PantoneLIVE™, a cloud-based color service that provides instant access to essential brand color standards. PantoneLIVE is the first service under the Pantone Digital Business Unit, a newly created division of X-Rite that is the byproduct of Pantone’s expertise as the world’s color authority and X-Rite’s color science and technology leadership.

From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales.

In a recent survey conducted by the Pantone Color Institute*, more than 70 percent of creatives noted that brand color definitions, accuracy and consistency in creating products or packaging are important to their business, while 42 percent indicated that color-related challenges have a negative impact on their company. “Nearly 50 years ago, Pantone brought consistency and a common language to an industry that lacked standardization. Historically an analog process, reliant on centuries’ old color alchemy, printing and production have advanced with technology in the digital age,” said Ron Potesky, senior vice president and general manager of Pantone. “PantoneLIVE digitizes the process, taking it from visual and subjective to consistent and repeatable – significantly reducing production timelines and improving the bottom line.”

“PantoneLIVE represents a transformational change in color management for brand owners across their entire supply chain,” explained Tom Vacchiano, president and CEO of X-Rite. “Our own Dr. Sonia Megert, whose vision for the digital supply chain led to the development of PantoneLIVE, will head the new Pantone Digital Business Unit.”

“Globally consistent color standards are essential to brand identity. With supply chains made up of hundreds of different facilities scattered around the world, corporations struggle to control and maintain color consistency,” said Dr. Megert. “PantoneLIVE is a dynamic ecosystem, open to all supply chain participants, which delivers consistent color across the entire packaging workflow – from design concept to retail store shelves.”

Brand color standards are the principal component of PantoneLIVE and are derived from real ink on real substrates using real printing processes. This allows brand owners to predict how corporate spot colors will reproduce on a wide variety of substrates including brown corrugated, clear film and white polypropylene. A brand’s color assets, analogous to a brand’s color DNA, are managed and maintained in a secure cloud-based data repository to ensure accurate color communication – to any supplier, around the world.

“The benefits of using PantoneLIVE are clear,” says Nigel Dickie, director of corporate and government affairs for Heinz (see Beanz Meanz Heinz and Knowing about Color case study). “The digital tools gave us unprecedented control and consistency from different print processes and materials. Across all of our packaging formats we saw a reduction in color variance of 50 percent and saved time by establishing one color target that can be applied to all our Heinz Beanz designs. The results with our Beanz packaging have been so remarkable that we plan to extend PantoneLIVE to additional product lines, including Heinz soups and Spaghetti Hoops.”

While accurate color is important to the brand identity of consumer packaged goods, protecting brand integrity in the pharmaceutical industry is crucial as counterfeit drugs put the health of consumers at risk. Chesapeake (see Accurate Brand Colors Help Stem Drug Counterfeiting case study), a global producer of consumer packaging for many of the world’s leading pharmaceutical companies, turned to PantoneLIVE to increase consistency in its customers’ packaging. When it comes to pharmaceuticals and over-the-counter medications, even the slightest variation in packaging color can make a product suspect and the brand vulnerable to counterfeiting.

On one job, for example, Chesapeake was able to reduce color variation by 84 percent and improve process controls, which led to zero rejections from the print run and 100 percent client approval. PantoneLIVE is creating another positive impact on Chesapeake’s business. The company previously stocked as many as 3,000 different inks in its Leicester, U.K. plant and now stores only 537 without reducing color choices.

PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, and is supported by the latest color measurement technology. This is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite. Custom and bespoke spectral data, as well as metadata, are used to digitize brand colors. Digitized palettes are then expanded to create independent color standards to allow for accurate color reproduction on a variety of substrates.

Brand color data, equivalent to a digital color swatch, is stored in a secure, cloud-based portal that lets brand owners and other approved members of the supply chain manage digital rights and facilitate color communication across all materials in the production process. This centralized color communication process promotes consistency and helps achieve speed to market efficiencies from initial design to final production. The portal also provides direction to suppliers to meet brand requirements related to color quality.

Industry Support

While users of any manufacturer’s ink will be able to take advantage of PantoneLIVE, Sun Chemical (see Sun Chemical press release) is the preferred ink partner. Esko (see Esko press release), a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing, is also a preferred partner supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite to develop PantoneLIVE. Sun Chemical’s technology and color data are the foundations for PantoneLIVE, and this technology is integrated into Esko’s solutions.

In addition, Windmöller & Hölscher, a leading supplier of flexographic central impression and rotogravure printing presses, is recognized as the PantoneLIVE technology partner, serving the flexible packaging industry. In this unique capacity, Windmöller & Hölscher will extend the capability of their EASY COL on-press color matching solution to incorporate access to the PantoneLIVE ecosystem, thereby allowing converters to reduce press set-up times and in turn assure the quality of important brand colors on press.

Pantone and X-Rite are continuing to work with leading vendors to integrate and enhance their solutions with PantoneLIVE. This approach will offer customers real value in the color management and color communications process, while leaving much of their current investments in place.

Pricing and Availability

Access to the PantoneLIVE database starts at $99 USD (£63 GBP, €76 EUR) annually for a designer, $1,150 USD (£730 GBP, €885 EUR) annually for preproduction and from $2,000 USD (£1,275 GBP, €1,540 EUR) to $2,650 USD (£1,690 GBP, €2,040 EUR) annually for production. A color audit for a brand owner starts at $4,500 USD (£2,870 GBP, €3,460 EUR). Additional fees apply depending on services and scope required. PantoneLIVE solutions will be available June 15. For more information, please see www.pantone.com/live.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

Pantone Releases CAPSURE Color Measurement Device

capsure_box

Yesterday Pantone announced the immediate availability of CAPSURE, a handheld device that lets designers and creative professionals measure and match color on almost any material. A similar product has been available in Europe since spring 2010, released by X-Rite for the commercial paint market, but this is the first time it has been marketed to the United States–with PANTONE Color Libraries included–and to the creative market in general.

“CAPSURE’s advanced image capture technology sets a new standard for accuracy and versatility in a portable device,” said Giovanni Marra, director of corporate marketing at Pantone. “The real power of CAPSURE is its ability to measure the color of any surface, including small, patterned and multi-colored textures and textiles, which can confound other instruments because of their textural complexity, and quickly match them to more than 8,000 PANTONE Colors.”

CAPSURE ships with the most important PANTONE Color libraries pre-loaded. Fashion designers and home decorators will appreciate the FASHION + HOME and PAINT + INTERIORS Library, but graphic designers will be most familiar with the PLUS SERIES, which is the next generation of the PANTONE MATCHING SYSTEM, and the PANTONE Goe library. These constitute almost all important colors for reproduction on paper or on screen, and more can be added through the included CAPSURE Sync software.

The device

I’ve been testing the CAPSURE for a couple weeks now and have been paying close attention to the design of the device itself. It ships with a wrist cord and a carrying case that makes it easy to handle and it sports a nice design with a built-in calibration swatch that can be slid away from the sensor when in use and back to cover it when in storage.

One minor complaint is it seems I have to press and hold the power button when turning it on—a regular button press is not registered. I also think the CAPSURE is too large and bulky, which might concern designers who want the slimmest and most stylish devices in their pockets and bags. The device’s size is comparable to an old cell phone from the early 2000s. It’s perfectly at home on a paint salesman’s or press operator’s belt but it can look clunky next to an iPhone.

Using CAPSURE

The device is easy to use. The sensor captures 27 images in under two seconds and triangulates the best color match it can. Note that the camera doesn’t work with light-creating samples such as those on monitors. CAPSURE can store up to 100 colors and it will also show multiple colors in a multi-color sample. It can also build color schemes or select related colors to help you create a larger palette. The screen is a bit small but the user interface works really well and everything is readable and navigable on screen.

capsure_screen

You can also record text or voice tags with your color samples, which is really helpful if you’re using CAPSURE to catalog inspiring colors in the field. These tags can be retrieved with the CAPSURE Palette Application software, which also will bring color palettes into Adobe Creative Suite and QuarkXPress. Note that the Palette Application software is available only as a download after completing the product registration; CAPSURE Sync only updates the device’s color libraries.

Will it match?

I tested CAPSURE by scanning known and unknown color samples in a variety of materials including wallpaper, fabric, color laser printing and offset lithography. One set of samples came from a new Pantone swatchbook I unwrapped specifically to test this device. I didn’t know what to expect but I know how hard it is to exactly reproduce color, so I thought CAPSURE might come close to matching colors. I ended up being right.

The device measured a known sample of PAN 287 (blue) printed with a color laser printer and judged it to be PAN 7686. It also measured PAN 143 (yellow) as PAN 142 and PAN 179 (red) as PLUS 58-8. These are all close measurements and I was impressed the yellow measurement was one digit off. These results were duplicated by my scanning of a PANTONE Fashion Color Report produced earlier this year. CAPSURE matched one color exactly and on most of the rest it was only a digit or two off.

The most matches came from the Pantone swatchbook. CAPSURE did particularly well matching magentas, greens and blues exactly but had few exact matches with yellows, oranges, grays and browns. Even when the device could not match the color exactly it was usually only one number away. This might not be good enough when testing a print run for a difficult client who demands their logo reproduce exactly, but it will be satisfactory for all other situations.

capsure_use

CAPSURE effectively scanned odd materials and returned good matches of the colors. I recommend holding the capture button halfway when working with textures: the display will show a magnified view of the sample and you can move the device to capture the best section. One thing I noticed is the display shifts color depending on the angle you view it. Be sure to use the display only as a guide and use swatchbooks for confirmation.

Pricing and availability

CAPSURE ships now and the price is US$649. The device and software are compatible for both Mac and PC. (The Palette Application Software will be Mac-compatible in January 2011.) I don’t think I will keep the device in my bag of books and digital devices but it will stay on my desk and I think I could make it a regular part of my camera bag to capture color as well as photography when I’m traveling.

CAPSURE
Pantone
US$649
Rating: 8/10

Goodbye PMS, hello PANTONE PLUS

Today Pantone announced the widely-used PANTONE MATCHING SYSTEM® has been discontinued immediately and replaced by the new PANTONE PLUS SERIES®. This is an historic moment for graphic designers everywhere who have used the old “PMS” colors and have many numbers committed to memory.

pantoneplus

“PANTONE PLUS takes what designers and printers know and love about the PANTONE MATCHING SYSTEM and supercharges it with a host of new features, colors and digital tools,” said Ron Potesky, senior vice president and general manager of Pantone. “The PLUS SERIES provides designers with greater freedom for selecting, specifying and matching color. And, since the PANTONE PLUS SERIES is based on the widely used PANTONE MATCHING SYSTEM, there’s no training or new equipment required to start pushing the boundaries of creativity.” Pantone is framing this change as the “next generation” or “modern version” of the PMS but it’s clear to me that the PLUS SERIES is not the same thing—it’s probably better.

A little history: Goe in 2007

In 2007, Pantone released the Goe™ System with 2,058 new colors, chromatically arranged swatchbooks, new base inks and digital and interactive tools to help select Goe colors. I remember a lot of online discussion about this new system when I covered the news that year, but I never did see it used in the field. I work in Iowa so you can take that observation for what it’s worth.

I wondered at the time whether Goe could compete with the PANTONE MATCHING SYSTEM, which has almost 50 years to entrench itself in the design community. I thought Goe would not have a real chance to emerge with PMS still active. I asked Ron about this and it seems Pantone deliberately made Goe’s release vague, refusing to give it a clear position in the Pantone family of products. The intention was to let customer behavior dictate how Goe and PMS would co-function in the marketplace, but I don’t think this strategy was very effective. From my perspective, without a specific target market Goe was left to find a small niche in the packaging and specialized printing industries, leaving the PANTONE MATCHING SYSTEM’s position in the design market almost unchanged.

You gotta pull the trigger

I think Pantone has realized the PANTONE MATCHING SYSTEM had to go in order to make way for the next generation of color tools in PANTONE PLUS. It’s a sensible move because PANTONE PLUS has some features superior to PMS but keeps some elements of PMS to make the transition easy:

  • 224 new solid colors—1,341 total
  • Chromatically arranged swatchbooks
  • Swatchbooks are printed on text-weight stock, not cover-weight (100# text for coated, 80# text for uncoated)
  • Formulated with the same 14 base inks that constitute the PMS
  • Metallics can now be coated and varnished without changing luster
  • Reference numbers for PMS colors are unchanged (new colors begin at 7548)
  • Swatchbooks have a color-checking swatch on the inside back cover that helps judge studio lighting for a proper swatch check
  • The COLOR BRIDGE swatchbook (used for finding CMYK equivalents of PLUS colors) has swatches on the inside back cover, suitable for swatch capture like a Macbeth color checker
  • A PASTELS + NEONS family of 154 pastels and 56 neons is now available for active sportswear markets
  • A free COLOR MANAGER application will be available for updating Quark and Adobe products’ swatches and converting spot colors to CMYK

Pricing

According to Giovanni Marra, Pantone’s Director of Corporate Marketing, there is a small price increase of less than $5.00 per swatchbook. The most common product, the PANTONE FORMULA GUIDE, is $109 for coated and uncoated books; the three PMS books (coated, uncoated, matte) are $125. Other swatchbook sets are anywhere from $79 for the metallics and pastels/neons to $125 for the CMYK set and $209 for the COLOR BRIDGE set for matching PLUS and CMYK colors. Chip packages are $169–175 with the SOLID CHIPS set running $259. All products are available today except COLOR BRIDGE and the public beta version of COLOR MANAGER, which will be available in June 2010.

Beginning last March, Pantone also made Goe slightly cheaper:

  • GoeGuides are $20 less
  • GoeBridge is $10 less
  • GoeSticks are $40 less
  • The Goe Systems are also $40 less

I predict many designers will just go on living with their old swatchbooks and familiar colors (Reflex Blue, anyone?) but Pantone has just made the essential decision that will see PLUS replace PMS within a few years. Sounds good to me, because the chromatic arrangement and new colors makes PLUS a better color family without making things hard for printers.

Sidebar: myPANTONE X-Ref Color Tools for iPhone and online

xrefapp

This has actually been in the news since early April, but Pantone has released the myPANTONE X-Ref Color Tools for iPhone and online. This application is designed to cross-reference PANTONE color libraries and find color matches. The application includes all color libraries so users have full access to the PANTONE MATCHING System, Goe and the new PANTONE PLUS system in June 2010. The online application itself is available for free at www.pantone.com/xref and the iPhone app is available at the iPhone App Store for $1.99 (compatible with iPhone OS 3.0 and higher on iPhone, iPod Touch and iPad).

Pantone Turns iPhone into Color Studio on the Go

PRESS RELEASE

CARLSTADT, N.J., Sept. 21, 2009 – Over the last several years there has been a fundamental shift in the way designers work – projects have become more digital, and inspiration more spontaneous. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced myPANTONE™, an iPhone™ application for the changing needs of today’s designer. myPANTONE gives graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE® Color Palettes – wherever they go and whenever they find inspiration.

pantoneiphone

“myPANTONE marries the power of the iPhone with the inspiration of PANTONE Color Palettes, enabling designers to be creative whenever inspiration strikes them. Providing a digital, portable design studio and essential color tools at their fingertips, myPANTONE gives designers the freedom to access PANTONE Colors anywhere, without the need to be in their office or carry around cumbersome guides,” said Andy Hatkoff, vice president of technology licensing for Pantone. “Now with myPANTONE’s Portable Color Memory™ in their pocket, designers no longer need to agonize trying to recall an exact color.”

With myPANTONE, designers have access to all the PANTONE Color Libraries, including the PANTONE MATCHING SYSTEM® for coated, uncoated and matte stock; the PANTONE Goe System™ for coated and uncoated stock; PANTONE PASTELS for coated and uncoated stock; and the PANTONE FASHION + HOME SMART Color System. The application also enables designers to easily create harmonious color palettes by finding complementary, analogous and triadic combinations for selected colors.

myPANTONE takes advantage of the iPhone’s built-in camera to let designers capture whatever inspires them – from architecture and street scenes to fashion and nature. Colors can be extracted from any photo on the iPhone and then matched to the closest PANTONE Colors.

Once created, users can share color palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Color palettes can be emailed to colleagues and clients as color patches, or as application-ready swatch files for use in design applications including Adobe® Creative Suite® (.ase), CorelDraw® and QuarkXPress®. Designers can also share their color palettes with other designers by sending them to the Pantone-hosted Web site, www.mypantone.com.

Each color swatch in myPANTONE includes sRGB, HTML and L*a*b* values. Additionally, myPANTONE provides invaluable cross-referencing color capabilities to make it simple for users to find similar colors among the various PANTONE Color Libraries. For example, users can identify the PANTONE Goe Color that most closely matches a given PANTONE MATCHING SYSTEM Color.

Pricing, Availability and System Information

myPANTONE is available for download at the Apple iPhone App Store for U.S. $9.99/€7.99/£6.99. myPANTONE is compatible with iPhone OS 3.0 or higher, and can be used on the iPhone or iPod® Touch.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

Pantone: “Move Forward, Give Back, Chip In”

PRESS RELEASEPantone, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the Move Forward, Give Back, Chip-in Program. The program makes it easier and more economical for designers, product managers, printers and all color decision makers to get up-to-date with the world’s most advanced color tools, while donating needed funds to support art education.

Updating PANTONE® Color Tools saves valuable time and money, and most importantly, guarantees that the final results of each project are exactly as intended. To help alleviate the cost of new tools, Pantone is offering a rebate of up to $500 to participants who trade in their old products. From the proceeds of new product sales, Pantone will make a donation of $25,000 to the Rush Philanthropic Arts Foundation. In addition, Pantone is collaborating with Rush to encourage the expression of creativity and emotion through color by providing PANTONE Color Tools and learning materials to the children in its programs.

“We know achieving accurate color is vital to our customer’s business and creative vision in today’s fast-paced design environment. The only way to ensure precise color is by working with the latest, most technically advanced color tools,” explained Lisa Herbert, executive vice president of Pantone. “The Move Forward, Give Back, Chip-in Program was designed to make it more affordable for customers to trade up to our latest products while doing something good for the community.”

Specifying colors from older guides not only causes inaccurate color matches and costly errors; it prevents users from working with essential color data needed to meet the current demands of a digital workflow. Newer products, such as COLOR BRIDGE® and GoeBridge™, include HTML and sRGB data, as well as CMYK equivalents for all solid colors in the guides, providing the necessary color information for multimedia design.

Additionally, in response to prevalent industry trends, all PANTONE Graphics Guides since 2003 are now printed on brighter, whiter paper stock, which could alter a color’s appearance when compared to older guides. Furthermore, for the graphic arts, printing, publishing and advertising industries, the unavoidable fact is that PANTONE Color Standards are printed with ink on paper. Regardless of their treatment, ink will fade, paper will discolor, and the varnish in the ink can alter its true and original color over a period of time.

In today’s global marketplace and economic climate, the speed at which fashion and home furnishings designers take ideas from the design studio to market is one of the most critical factors in a product’s success. The inability to achieve accurate color standards in a timely manner can result in late deliveries and a loss of sales and profit. Updating to the PANTONE FASHION + HOME SMART Color System, introduced in 2007, arms designers with the digital support and technical benefits to effectively compete in today’s retail environment. Using the SMART Color System saves time and money by reducing the color development cycle by as much as 50 percent, and allows designers to make crucial color decisions later in the product manufacturing process.

Trade-in/Rebate Program

Users can return outdated PANTONE Products to Pantone to receive the following rebates on PANTONE Color Tool replacements:

For Graphics Products, trade in:

  • A METALLIC or PASTEL FORMULA GUIDE and receive a $15 rebate on the purchase of any PANTONE Graphics Product
  • Any other Graphics Guide and receive a $25 rebate on the purchase of any PANTONE Graphics Product (except METALLIC or PASTEL FORMULA GUIDE)
  • Any SOLID CHIPS Book and get a $50 rebate on any PANTONE SOLID CHIPS two- or three-book set

For FASHION + HOME SMART Color System products, trade in a:

  • FASHION + HOME TP guide and receive a $50 rebate with a purchase of equal or greater value (except a passport)
  • FASHION + HOME TP specifier and receive a $100 rebate with the purchase of any product (except a color guide or passport)
  • FASHON + HOME TC cotton selector and receive a $150 rebate with the purchase of a cotton product (except a color guide or passport)
  • Trade in a FASHION + HOME TC swatch file and receive a $500 rebate with the purchase of a swatch file or swatch set

Customers can determine if their products are outdated and how to return them to Pantone for a rebate by visiting www.pantone.com/chipin. The PANTONE Move Forward, Give Back, Chip-in Program will be in effect until December 31, 2009.

About Rush Philanthropic Arts Foundation

Founded in 1995 by brothers Russell, Danny and Joseph “Rev. Run” Simmons, Rush Philanthropic Arts Foundation, a 501 (C) 3 organization, is dedicated to providing disadvantaged urban youth with significant arts exposure, access and education as well as providing exhibition opportunities to early and mid-career artists and artists of color. In addition to the 2,000 students served each year in its education programs, Rush exhibits the work of 40 to 50 emerging and community-based artists in its galleries; welcomes over 10,000 gallery visitors; distributes grants to nonprofit arts organizations; and provides unique opportunities for young people interested in careers in the arts. Rush currently operates two exhibit and education facilities, Rush Arts Gallery and Resource Center and Corridor Gallery. Rush Arts Education Programs are designed to inspire students, provide positive alternatives to high-risk behaviors, and support increased academic performance. More information is available at www.rushphilanthropic.org.

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.