Tag Archives: Presenter

Susan Weinschenk’s 100 Things You Need to Know About People Books

Designer book cover

Three years ago, I highly rated Susan Weinschenk‘s book Neuro Web Design, which explained how to apply psychology principles to web design and build websites that are more appealing, easier to use and more memorable. Susan has written two more books that continue to apply psychology to technology and appeal to designers and presenters. Both follow a similar format: 100 Things Every ____ Needs to Know About People, with 100 ideas grounded in psychology and applicable to designers’ and presenters’ projects.

As with Neuro Web Design, both 100 Things books are well-researched. Susan has a deep knowledge of various studies and psychological findings and explains them without being too technical. The studies are also quite interesting and revealing in themselves, and I liked reading those before anything else. The book designer also did a good job building charts when needed to illustrate psychological concepts. The rest of the books’ design is colorful, incorporates useful sidebars, and provides a “takeaways” callout at the end of each section to communicate the most essential points.

Presenter book cover

Susan also does a good job connecting psychological truisms with scenarios in the design and presentation worlds. The “completeness” ratings you see on online profiles—such as a LinkedIn or Dropbox account—plays into the fact that “people are more motivated as they get closer to a goal.” “People read in a certain direction,” so be sure to stand beside your presentation so you can be the point of entry in how attendees “read” the stage. Rule 18 in the designer’s book—”People read faster with a longer line length, but prefer a shorter line length”—even explains the differences between text on a webpage and text in print, and it’s all based on recent research. These books are based on evidence and tied directly to our industries.

However, Susan doesn’t always do a good job connecting the rules specifically to the designer’s or presenter’s world and some don’t apply to our work as well as others. “People can be in a flow state” and work with focused attention, but this applies to any work—not just designers’ work. Same thing with “people can’t multitask.” I think the book for presenters is more focused on aspects of presentation than the designers’ book is focused on design. Ultimately, I think every point Susan makes is useful but some are more useful than others.

Still, both books are great material and a good value. Designers and presenters sometimes build their products by the book and don’t always think about why some approaches might work better than others. Susan’s books help you understand the “why.”

100 Things Every Designer Needs to Know about People
100 Things Every Presenter Needs to Know about People

Susan Weinschenk, Ph.D.
Published by New Riders
US $34.99 for Presenters, US $29.99 for Designers
Rating: 9/10
Buy Designer and Presenter from Amazon.com

Adobe Launches eLearning Suite 6, Presenter 8

Adobe has released the newest version of the eLearning Suite of products. eLearning Suite 6 includes Adobe Captivate 6, Adobe Presenter 8 and the CS6 versions of Flash Professional, Dreamweaver, Photoshop Extended and Acrobat X Pro. More details can be found in the press release below.


Adobe Launches eLearning Suite 6, Presenter 8
Industry-Leading Authoring Suite Introduces HTML5-Based mLearning Support, Presenter Compatible with Microsoft® PowerPoint

SAN JOSE, Calif. –July 18, 2012 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe eLearning Suite 6, the company’s tightly integrated toolbox for rapidly creating professional-grade eLearning and HTML5-based mLearning content. The suite enables eLearning professionals, educators and trainers to create immersive, interactive eLearning courses complete with simulations, product demos, digital imaging, rich animations and audio production. Anchored by Adobe® Captivate 6 and the new Adobe Presenter 8, Adobe eLearning Suite 6 includes several industry-leading titles including Adobe Flash® Professional CS6, Adobe Dreamweaver® CS6, Adobe Photoshop® CS6 Extended, and Adobe Acrobat® X Pro.

“Today’s eLearning professionals, educators and trainers are dealing with a growing mobile population, platform fragmentation and the need to communicate through video.” said Naresh Gupta, senior vice president, Print and Publishing at Adobe. “As a result, efficiency in mobile authoring and delivery, and ease in video creation are among the top considerations when they select an authoring solution. Adobe eLearning Suite 6 delivers on both.”

Adobe eLearning Suite 6 enhances productivity with robust roundtripping workflows between Adobe Captivate and Adobe Audition® CS6, Adobe Flash Professional CS6, Adobe Photoshop Extended CS6 and Acrobat X Pro. For example, users can open Adobe Captivate files in Adobe Audition CS6 to quickly adjust speech pitch and alignment or Adobe Photoshop Extended CS6 to retouch images and create 3D graphics. Prebuilt native extensions with Adobe Flash Professional CS6 enable users to generate sprite sheets and more. With Acrobat X Pro users can embed Adobe Captivate movies into PDF documents and PDF portfolios, bringing text-based learning materials to life, and make the finished project accessible via Adobe Reader®.

Adobe Presenter 8

The new Adobe Presenter 8 empowers business professionals, trainers and educators to create video presentations right from the desktop, without the need for specialized equipment or training. With Adobe Presenter 8, users can streamline projects and lower costs of producing and editing videos with a single desktop solution. In addition, they are able to simultaneously capture slide presentations, webcam video and audio and dynamically mix components without a separate video editor. The intuitive interface makes it easy to edit and trim video, pan and zoom, adjust brightness and sharpness levels and enhance audio quality by reducing background noise. A host of video add-ons, including the ability to highlight select portions of a screen, insert annotations and apply text overlays, makes it easy to polish a presentation while the “Adobe Presenter to YouTube” feature allows users to publish a completed project with one click.

Adobe Captivate 6

Adobe Captivate 6 enhancements improve mobile access and boost learner engagement while ensuring effortless publishing to leading SCORM- and AICC-compliant Learning Management Systems (LMSs) such as Moodle, Blackboard, Plateau, Saba and SumTotal. It introduces the ability to publish content as both SWF and HTML5, enabling learners to begin a course on their desktop, pause and later resume on a mobile device, including iOS and Android™ based tablets and smartphones. Users can also quickly create and edit HD-quality demos within the new “capture-as-a-video” workflow, insert videos in a picture-in-picture format and publish projects to YouTube – all within the same UI. A full library of out-of-the-box assets, improved Microsoft PowerPoint integration and enhanced quizzing capabilities complete the top new features in Adobe Captivate 6. For more information, refer to the Adobe Captivate 6 announcement and product page.

Pricing and Availability

Adobe eLearning Suite 6 is immediately available through Adobe authorized resellers and the Adobe Store for an estimated street price of US$1,799. Users of eLearning Suite 2 and 2.5 can upgrade at a discounted price of US$599. Upgrade pricing from Adobe Captivate 5.5, 5 or 4 to Adobe eLearning Suite 6 is US$1,199. Qualified education users can purchase eLearning Suite 6 for US$599. For a complimentary trial, visit www.adobe.com/go/try.

Adobe Presenter 8 is also immediately available as a standalone product for an estimated street price of US$499, with US$299 US$199 education and upgrade pricing from Adobe Presenter 7. For a free trial, visit www.adobe.com/go/try.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

REVIEW: Adobe Captivate Fills The eLearning Niche

els

I am sometimes hired to produce electronic learning (eLearning) products such as demonstrations, quizzes and “textbooks on a screen.” In the past I have used Flash and the other Creative Suite applications to create these products, mostly because there’s no other good application for building eLearning tools such as these. I’ve always thought Director would be a good choice for this, but Adobe has only updated the application twice since acquiring it from Macromedia and eLearning is not its primary focus.

I was naturally surprised when I stumbled upon news that Adobe had an application called Captivate and a suite called the eLearning Suite that did focus on eLearning, and just a few months ago Captivate was upgraded to version four (the eLearning Suite is a new product). I’ve been covering Adobe Creative Suite apps for years now and this was one suite that had escaped my attention! This is because it’s targeted to PC-using eLearning professionals and not available for Mac users, which I really can’t understand: Mac-loving designers are often called to produce eLearning products, and unfortunately most of them aren’t aware of the great capabilities the eLearning Suite offers. Fortunately, Adobe tells me a version of Captivate for Mac is already in the beta testing stages, so I hope to see a Mac version released in the future.

The sum of its parts

What struck me about the eLearning Suite was how similar it is to the Creative Suite 4: other than Captivate 4 and some other features, the eLearning Suite consists of CS4 applications including Flash, Dreamweaver, Photoshop, Soundbooth, Bridge and other supporting applications, including Device Central for developing eLearning products for mobile devices. Acrobat 9 Pro and Presenter 7 (normally available in Acrobat 9 Pro Extended) are also included.

The eLearning Suite distinguishes itself from CS4 by a few unique applications and features:

  • Captivate 4,
  • A “Learning Interactions” library available in Flash CS4 Professional. This library includes movie clips for drag-and-drop questions including multiple choice, interactive, true/false, sequential, yes/no and several other formats. Each movie clip comes with detailed instructions so any intermediate Flash user should be able to handle them, but total novices may find them difficult.
  • CourseBuilder Extensions available in Dreamweaver CS4. The extension adds a “CourseBuilder Interaction” item to the Insert panel, which can create the same types of questions produced by Flash’s Learning Interactions but built with HTML and JavaScript. CourseBuilder Extensions is more robust and shows a gallery of question formats to choose from (and some formats have more than one layout and button design). CourseBuilder Extensions produces a lot of code for what it does but it works well for drag-and-drop functionality.

These features, along with the integration inherent between the CS4 products, help optimize the eLearning Suite for eLearning productions.

Adobe is assuming that eLearning producers are not web designers or Flash programmers, and drag-and-drop tools are needed for them to produce successful projects. I would agree with this if their assumption is true that the eLearning community is a separate market from the creative professional market. However, I believe the eLearning and creative professional markets are much closer than that. Designers and multimedia producers using CS4 now will be very comfortable with the eLearning Suite. It’s likely Captivate 5 will be developed for both Mac and Windows, and I hope Adobe Presenter will be as well—if so, it would be great to see the eLearning Suite become a part of the Creative Suite product family. I think it will happen—you heard it here first!

Two workflows

The eLearning Suite is a full complement of applications, so Adobe wisely emphasizes workflow as the key to successful eLearning production. There are two ways to do it:

  • Rapid authoring workflow revolves around Captivate 4 as the primary authoring tool (with Presenter 7 as an auxiliary tool) while the CS4 applications produce content such as graphics, audio and interactivity.
  • Traditional authoring workflow revolves around Flash CS4 Professional and Dreamweaver CS4 as the authoring tools for interactive and online eLearning products, complemented by their Learning Interactions and CourseBuilder Extensions. Captivate and the other CS4 apps are relegated to content production roles.

Both workflows deploy content through a variety of methods, and I think deployment is the killer feature of the eLearning Suite. It supports all the best formats for eLearning deployment, including SWF, HTML and interactive PDF (made possible by Acrobat 9’s SWF support). eLearning products can be deployed via CD-ROM, the World Wide Web, e-mail, mobile devices or local network. Even better, the eLearning Suite can aggregate and package content so it complies with the Sharable Content Object Reference Model (SCORM), the standards for web-based eLearning. All this can be delivered with a learning management system (LMS) or an online presentation tool like Acrobat Connect Pro.

Adobe’s holistic approach to content deployment aligns well with today’s technology: companies and employees use many different kinds of devices to receive and send content. If the eLearning Suite focused on CD-ROM or online deployment I don’t think it would be as successful, but the convergence of Flash, PDF and online technologies makes it possible for learning to take place anywhere, on one homogenous platform, and in adherence to the industry standards represented by SCORM.

Captivate 4: Powerful application with familiar features

captivate-box

Working with Captivate 4 was an enjoyable experience, which is not always the case with applications designed only for Windows. Captivate 4 is a power application thanks to elements borrowed from several familiar applications:

  • PowerPoint: The slide-based structure and video/audio support makes Captivate a smart choice for presentation design as well as eLearning production.
  • Flash: Each slide has a timeline so elements can be interactive (and should be if successful learning is the goal).
  • Presenter: Presenter is basically a PowerPoint-to-Flash application anyway, and Captivate imports PowerPoint in the same way.
  • Acrobat: The interface design is mostly influenced by PowerPoint and Flash, but the main toolbar has the same look and feel as that in Acrobat 9.

captivate-screen

The round-trip PowerPoint functionality is excellent: users can import PowerPoint presentations and add content and interactivity not available in the PowerPoint application. I expected a method to export back to PowerPoint, but it seems this is not the case. The next best thing is a dynamic link between Captivate and PowerPoint projects, so elements of the project design can remain in PowerPoint and be updated as needed. However, I’m not sure why anyone would do this because Captivate’s functionality and ease of use is superior.

The coolest feature in Captivate 4 is on-the-fly converting of slide notes to speech! Only two voice are available (“Kate” and “Paul”) and they must be downloaded separately from the Adobe website, but it is a thrill to hear your notes read aloud. The voices are electronic, much better than MacInTalk’s monotone but not up to par with a real human voice—but it’s a helpful feature nonetheless. Paul’s voice seems a little more natural than Kate’s, which is ironic because my clients tend to want female voices in their presentations and eLearning materials.

captivate-reviewer

Captivate 4 includes a Send For Review feature to make it easier for instructional designers and subject matter experts to collaborate on eLearning products. This is facilitated by an AIR-based Captivate Reviewer app so collaborators can view Captivate projects and comment as needed. Adobe has really focused on big-picture improvements over the last few years, such as collaboration and productivity improvements, and the good news is that such improvements are applicable to a wide range of products including Captivate 4.

captivate-timeline

Audio and video is very important to Captivate and the eLearning Suite. Soundbooth CS4 ships with the eLearning Suite and helps produce audio, while video can be recorded on-screen within Captivate. Movie clips, including FLV and QuickTime, can be imported easily and Flash CS4 Professional’s video skins are available. I had no problems importing audio and video, which is to be expected. The one thing I did miss was a video application comparable to Soundbooth CS4.

The other major feature in Captivate 4 is the Table of Contents and Aggregator tools, which are handy for larger eLearning projects. These two tools create a table of contents for easier navigation and/or combine modular projects into one whole. Most of my eLearning projects are not large enough for the Aggregator but the Table of Contents is awesome—in a few clicks I can do what takes me an hour or two in Flash! I wish I could preview the table of contents within Captivate—the project must be published before the table of contents can be seen.

Widgets, mice, questions, interactivity

Captivate 4 comes with a bunch of widgets and other interactive elements, so an interactive eLearning experience can be produced even if a user doesn’t want to monkey with audio and video. The Insert > Mouse command inserts a mouse cursor on screen and can be animated to show movement and clicks. The Quiz menu can create and customize several types of questions, and it pretty much offers the same questions as the Learning Interactions and CourseBuilder Extensions. I prefer to add questions here since I adopted the rapid authoring workflow and most of my eLearning work is done in Captivate. However, I’m not thrilled by the default question designs—part of this is because I’m not thrilled by the way designs look in PC-only apps in general.

The other interactive feature available in Captivate 4 is Flash-based widgets, and they really make a Captivate project look good. Widgets include buttons, check boxes and radio buttons, combo and list boxes, a dynamic certificate and even a jumbled word puzzle. Some of these widgets will not please designers who want a really slick design, but drag-and-drop users will really love them. My big complaint is that widgets don’t seem to preview properly within Captivate: I had to publish my projects in order to test them. A “Live View” feature similar to that in Dreamweaver CS4 would be a great feature for Captivate 5.

Conclusion

Captivate 4 is an anomaly in the Adobe product universe—an application that employs technology from several CS4 applications but doesn’t exist in the Creative Suite family. Adobe had to build an eLearning Suite around Captivate and populate it with CS4 apps. I believe this is the wrong thinking: even though eLearning professionals may not be creative professionals, there are many creative professionals who build eLearning products and can benefit from Captivate’s broad toolset and ease of use. I think the release of Captivate for Mac will draw a lot of these creative professionals toward the eLearning Suite.

If you produce eLearning products as part of your job, Captivate 4 is a strong recommendation. Designers who know their way around CS4 should also consider the eLearning Suite, though for most designers and agencies it doesn’t make sense to carry CS4 and the eLearning Suite—most of the applications overlap. I’ll be watching this new suite closely and will be very interested to see how it evolves in the next few years.

Adobe Captivate 4
Adobe Systems
US$799/299 upgrade
Rating: 9/10

Adobe eLearning Suite
Adobe Systems
US$1,799/599 upgrade
Rating: 9/10