I was notified that Talenthouse, a website that brings creative projects to the creative professional community, has some new high-profile projects from Dr. Dre, Naomi Campbell, Nokia and Adidas. The website launched last year and is relaunching this year, and at first it seemed to me just another place for creative professionals to give their work away for free—payment is at the recipient’s discretion. However, there’s some deals and high-profile exposure to be made so it’s worth looking at for the marketing potential. Here’s the press release.
MOUNTAIN VIEW, CA (October 27, 2009) – Talenthouse, the leading platform for creative collaboration, today announced that Beats by Dr. Dre, Naomi Campbell, Nokia and Adidas were among the Creative Invites with the aim to discover new talent, design new products and create original content. They are among major artists and brands who have embraced the Talenthouse vision to enable emerging artists from all disciplines around the world to secure recognition and compensation.
Unique to the platform is the “Creative Invite” – where an artist or brand invites the Talenthouse community to collaborate on a professional piece of work.
Creative Invites provide opportunities for emerging artists throughout the world to shortcut the usual career path by collaborating with established artists or brands and gaining recognition and compensation for their work. Talenthouse, unlike many other sites, protects the artists interests and therefore does not take an ownership position in any of the artwork submitted.
In each sponsored Creative Invite funds will be divided between all the artists who participate. One artist will be selected to work directly with the hosting artist or brand. The Talenthouse community and the participating artists individual peers are involved in determining the best work. However, the final winner is being selected by the inviting artist or brand.
“We believe that all artists of the world should have the opportunity to be recognized and compensated for their work” says Amos Pizzey, founder of Talenthouse. “That’s why we are here and why global brands and industry icons are supporting our vision.”
Today, the global creative community is invited to collaborate with:
- Dr. Dre, the legendary music producer, has teamed up with Talenthouse to find the next promotional video for his successful Beats by Dr. Dre headphones. This invite is open to all aspiring video/film makers interested in creating an artistic, hip and edgy 30-60 second video clip that reflects the Beats by Dre overall mission that “sound matters.”
- Naomi Campbell, the internationally renowned supermodel, has created two “Creative Invites” exclusive to the Talenthouse community. The first challenge is to find the next international fashion photographer. The second challenge Naomi Campbell has set is to discover the next international fashion model, female or male. The two winners from both categories will have the opportunity to work with a major fashion magazine.
- adidas, one of the world’s most iconic sports and lifestyle brands is inviting designers from the Talenthouse community to customize a pair of adidas iD2 goggles to be worn by Olympic athletes participating in the 2010 Winter Olympics in Vancouver. The winner designers will be sent several pairs of the iD2 goggles as the challenge also requires the designers to actually implement their design onto the goggles which will then worn by athletes during the Olympics and featured on the adidas eyewear website.
- Nokia, the global leader in mobile communications, is looking for an outstanding videographer with an eye for talent and an ear for music to work on a high profile global entertainment project. Nokia and Talenthouse invite all videographers around the globe to submit examples of their past work and the community will decide who gets to participate in this global one-off.
Artists can log onto www.talenthouse.com to participate in the Creative Invites.
The Talenthouse launch today marks the beginning of a new era. By the end of 2010 the platform will have rewarded more than 1 Million artists for their work. “We offer artists exceptional, life changing opportunities. Direct access to global brands, to leading icons. Now its in their hands to reshape their industries forever”, says Roman Scharf, Talenthouse CEO.
Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context. Talenthouse currently focuses on film, fashion, music, art and photography.
For more information please visit www.talenthouse.com.